Study on amul as a brand and strategies to enhance its growth in long term (Record no. 49091)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180130b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| AUTHOR | Hingora, Akshay |
| 9 (RLIN) | 29754 |
| 245 ## - TITLE STATEMENT | |
| Title | Study on amul as a brand and strategies to enhance its growth in long term |
| 250 ## - EDITION STATEMENT | |
| Edition statement | PG-15-14 |
| Remainder of edition statement | 2015-2017 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mumbai |
| Name of publisher, distributor, etc | IES's Management College and Research Centre |
| Date of publication, distribution, etc | April 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Accompanying material | Summer project CD |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand strategy |
| 9 (RLIN) | 29755 |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 29756 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Summer Projects on CDs |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Main Library | Main Library | 30/01/2018 | Sum-1028/PG-Fin/2015-2017/6661028 | 6661028 | 30/01/2018 | 30/01/2018 |