Targeting Emerging and Untapped Markets : Rethinking Market Intelligence Decision Framework (Record no. 49186)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180208183515.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180208b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sarangi, Subrat |
| 9 (RLIN) | 30011 |
| 245 ## - TITLE STATEMENT | |
| Title | Targeting Emerging and Untapped Markets : Rethinking Market Intelligence Decision Framework |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 39-51 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | De-growth and stagnation in the developed world has led firms to target emerging and untapped economies for future sustainability. African and Latin American countries have attracted both large and small companies to set up operations and fuel growth. While these markets pose growth opportunities, it is a challenge, especially for smaller firms, to arrive at a go-no-go decision given the paucity of quality documented information available on such markets. Business environment assessment is half baked as traditional sources of information are limited. Firms are forced to take ad-hoc decisions based on the documented information available from analyst reports, published databases or handbooks, and trade journals. This paper addressed the gap by suggesting a framework for informed decision making on market entry. The Market Intelligence Information framework links the conventional information sources with other undocumented and unconventional formats of market intelligence through external business partners, social media and blogs, family networks, and third party market intelligence firms. Based on the framework, firms targeting untapped markets shall be able to take informed decisions and formulate market entry strategy due to better quality and variety of market intelligence. Contribution of the paper has rich managerial implications along with theoretical contribution on business environment assessment for internationalization. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Business Environment, |
| Uncontrolled term | Emerging Market, |
| Uncontrolled term | Entry Strategy, |
| Uncontrolled term | Untapped Market, |
| Uncontrolled term | PESTEL, |
| Uncontrolled term | CAGE |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pattnaik, Subhra |
| 9 (RLIN) | 30012 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30328 |
| Host Itemnumber | 69499 |
| Main entry heading | GILANI, MEENAKSHI |
| Place, publisher, and date of publication | GILANI MEENAKSHI NEW DELHI |
| Other item identifier | 5558312 |
| Title | PRABANDHAN |
| International Standard Book Number | 0975-2854 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 08/02/2018 | Vol 11, No 1/ 5558312JA3 | 5558312JA3 | 08/02/2018 | 08/02/2018 |