Distribution Methods Adopted for Self-Help Group Products: An Empirical Analysis (Record no. 49225)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180212133303.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180212b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Siddhartha, T |
| 9 (RLIN) | 30123 |
| 245 ## - TITLE STATEMENT | |
| Title | Distribution Methods Adopted for Self-Help Group Products: An Empirical Analysis |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 25-33 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The objective of this study is to examine the various distribution methods adopted for the Self-Help Group (SHG) products in the Union Territory of Puducherry. The research variables were identified from the literature review relating to distribution methods of SHGs. Primary data was collected from a random sample of 251 SHGs through survey method using a well-structured questionnaire. The data was analyzed using statistical techniques like simple mean, chi-square and correspondence analysis. The results reveal that majority of SHGs deliver finished goods to customers on foot and bus, and the distribution channel adopted by majority of the groups in selling their products is through direct sales. Further, no significant association was found between distribution channel and sales promotion expenditure of the SHGs. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing channels; |
| Uncontrolled term | Sales promotion |
| Uncontrolled term | Support groups |
| Uncontrolled term | Self-Help Group (SHG |
| Uncontrolled term | Pondicherry (India); |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nambirajan, T . |
| 9 (RLIN) | 30124 |
| Personal name | Ganeshkumar, C |
| 9 (RLIN) | 30125 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30422 |
| Host Itemnumber | 68019 |
| Main entry heading | MURTHY, E N |
| Place, publisher, and date of publication | IUP PUBLICATION HYDERABAD |
| Other item identifier | 5558109 |
| Title | OPERATION MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 12/02/2018 | Vol 16, No 4/ 5558109JA2 | 5558109JA2 | 12/02/2018 | 12/02/2018 |