A Conceptual Model of Helpfulness of Online Reviews in a Blink (Record no. 49433)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180321183256.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180321b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bhāle,Sanjay |
| 9 (RLIN) | 30718 |
| 245 ## - TITLE STATEMENT | |
| Title | A Conceptual Model of Helpfulness of Online Reviews in a Blink |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 7-22 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Online reviews have become the essence of information for consumers while making a purchase decision in online environments, though it is still critical to ascertain the quantum of influence it drives in making the purchase decision. Although the importance of online reviews has been examined, there are research gaps in studies on how to make online reviews helpful in a blink from the purchase intention point of view. This paper explored the aspects that influenced the formation of the title of online reviews. The study proposed a conceptual framework for the title of online reviews by adopting elements such as reviewers' identity, online recommendation, online review syndrome, age in online reviews, and law of closure and halo-effect that make each review helpful. The effect of the conceptual model could help enhance the formation of opinion of the consumers in a blink. The study integrated online review literature and presented a model of helpfulness for online reviews in a blink. Online companies should focus upon upgrading the online review system and enrich customer experience to maintain a positive relationship with their users. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | E-Commerce |
| Uncontrolled term | Halo-Effect, Helpfulness |
| Uncontrolled term | Online Review Syndrome |
| Uncontrolled term | Online Recommendations |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tongare,Ketan |
| 9 (RLIN) | 30719 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30302 |
| Host Itemnumber | 69799 |
| Main entry heading | GILANI, MEENAKSHI |
| Place, publisher, and date of publication | INDIAN JOURNAL OF MARKETING 2012 NEW DELHI |
| Other item identifier | 5558436 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 21/03/2018 | Vol 48, No 2/ 5558436JA1 | 5558436JA1 | 21/03/2018 | 21/03/2018 |