How Does Local–Global Identity Affect Price Sensitivity? (Record no. 49442)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180322163030.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180322b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gao, Huachao |
| 9 (RLIN) | 30743 |
| 245 ## - TITLE STATEMENT | |
| Title | How Does Local–Global Identity Affect Price Sensitivity? |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 62-79. p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The authors propose that when consumers’ local identity is accessible, they are less likely to be price sensitive because of a sacrifice mindset. Six studies using divergent measures of the independent and dependent variables as well as diverse samples (students and nonstudents, U.S. and Chinese residents, primary and secondary data) produce consistent results. Furthermore, the authors demonstrate the mediating role of a sacrifice mindset by both measuring and manipulating this construct; they also identify boundary conditions of the association between a consumer’s local identity and price sensitivity. Previous research has shown that consumers with a local identity display lower price sensitivity to brands with a local origin. In contrast, the results from this research show that consumers with a local identity display lower price sensitivity even to products with an ambiguous origin. Firms using a globalization strategy can try to activate consumers’ local identity to make them less price sensitive to their brands, without having to position the brands as local. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | local–global identity |
| Uncontrolled term | price sensitivity |
| Uncontrolled term | sacrifice mindset |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zhang, Yinlong |
| 9 (RLIN) | 30744 |
| Personal name | Mittal, Vikas |
| 9 (RLIN) | 30745 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 29537 |
| Host Itemnumber | 70079 |
| Main entry heading | FRAZIER GARY L. |
| Other item identifier | 5557312 |
| Title | JOURNAL OF MARKETING |
| International Standard Serial Number | 0022-2429 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 22/03/2018 | Vol 81, No 3/ 5557312JA4 | 5557312JA4 | 22/03/2018 | 22/03/2018 |