Does It Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry (Record no. 49445)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180322164958.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180322b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Eilert, Meike |
| 9 (RLIN) | 30753 |
| 245 ## - TITLE STATEMENT | |
| Title | Does It Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 11-129. p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Defective products are often recalled to limit harm to consumers and damage to the firm. However, little is known about why the timing of product recalls varies after an investigation is opened. Likewise, there is little evidence on whether recall timing affects stock markets. This study tests the effect of problem severity on time to recall, the role of brand characteristics in moderating this relationship, and the stock market impact of time to recall. The authors test the hypotheses on a sample of 381 recall investigations in the automobile industry between 1999 and 2012. The results show that although problem severity increases time to recall, this relationship is weaker when the brand under investigation (1) has a strong reputation for reliability and (2) has experienced severe recalls in the recent past. However, the relationship between problem severity and time to recall is stronger when the brand is diverse. Importantly, the results reveal that stock markets punish recall delays. The study suggests that time to recall has significant implications for managers and policy makers. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | product recalls |
| Uncontrolled term | time to recall |
| Uncontrolled term | brand reliability |
| Uncontrolled term | brand diversification |
| Uncontrolled term | stock market performance |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jayachandran, Satish |
| 9 (RLIN) | 30754 |
| Personal name | Kalaignanam, Kartik |
| 9 (RLIN) | 30755 |
| Personal name | Swartz, Tracey A. |
| 9 (RLIN) | 30756 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 29537 |
| Host Itemnumber | 70079 |
| Main entry heading | FRAZIER GARY L. |
| Other item identifier | 5557312 |
| Title | JOURNAL OF MARKETING |
| International Standard Serial Number | 0022-2429 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 22/03/2018 | Vol 81, No 3/ 5557312JA7 | 5557312JA7 | 22/03/2018 | 22/03/2018 |