Managing Status: How Luxury Brands Shape Class Subjectivities in the Service Encounter (Record no. 49451)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180322183408.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180322b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dion, Delphine |
| 9 (RLIN) | 30770 |
| 245 ## - TITLE STATEMENT | |
| Title | Managing Status: How Luxury Brands Shape Class Subjectivities in the Service Encounter |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 67-85. p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Although a large body of research has investigated how consumers use goods to signal their status, little is known about how brands manage status. The very few studies that have examined this topic are grounded in the traditional conception of status and focus on the possession and display of status signals. The authors offer an alternative understanding of status management by investigating the role of interactions in the service encounter. Drawing from extensive ethnographic work in luxury stores, they investigate how brands (re)configure the status games that surface in the service encounter. They show that through the material and social cues of the servicescape, brands shape consumers’ class subjectivities—that is, they make consumers behave as class subjects who have a specific understanding of their position in the social hierarchy. Thus, managing status requires the active creation and management of consumers as class subjects. There is a shift from managing branded goods that signal status to managing customer experiences that make consumers enact status positions. This research helps identify new ways to manage status brands, especially luxury brands. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | status |
| Uncontrolled term | service encounter |
| Uncontrolled term | luxury brand |
| Uncontrolled term | social class |
| Uncontrolled term | customer experience |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Borraz, Stéphane |
| 9 (RLIN) | 30771 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 29537 |
| Host Itemnumber | 67643 |
| Main entry heading | FRAZIER GARY L. |
| Other item identifier | 5557982 |
| Title | JOURNAL OF MARKETING |
| International Standard Serial Number | 0022-2429 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 22/03/2018 | Vol 81, No 5/ 5557982JA5 | 5557982JA5 | 22/03/2018 | 22/03/2018 |