WOCKHARDT Ltd. Title 1: Market Research: Determining the selection criteria by dermatologist for different moisturizers and to arrive at a recommended patient profile for Nourish Oat cream by the dermatologist. Area Covered: Mumbai Sample size: 58 Guided by: Mr Prince Uppal (Marketing Manager, Wockhardt Pharmaceutical Pvt. Ltd.) Title 2: Market Research: To understand the real-time role of Pharma retailers in the final purchase of brands by patients in various fast moving therapeutic categories. Interviwed: Pharma Retailers Sample Size: 50 Areas covered : Bhandup, Thane and Mulund Guided by: Mr Shantanu Rudra ( Business Strategy Head, Wockhardt Ltd.) (Record no. 49532)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180405b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| AUTHOR | Swamini, Bhogale |
| 9 (RLIN) | 30965 |
| 245 ## - TITLE STATEMENT | |
| Title | WOCKHARDT Ltd. Title 1: Market Research: Determining the selection criteria by dermatologist for different moisturizers and to arrive at a recommended patient profile for Nourish Oat cream by the dermatologist. Area Covered: Mumbai Sample size: 58 Guided by: Mr Prince Uppal (Marketing Manager, Wockhardt Pharmaceutical Pvt. Ltd.) Title 2: Market Research: To understand the real-time role of Pharma retailers in the final purchase of brands by patients in various fast moving therapeutic categories. Interviwed: Pharma Retailers Sample Size: 50 Areas covered : Bhandup, Thane and Mulund Guided by: Mr Shantanu Rudra ( Business Strategy Head, Wockhardt Ltd.) |
| 250 ## - EDITION STATEMENT | |
| Edition statement | PM-16-5 |
| Remainder of edition statement | 2016-2018 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mumbai |
| Name of publisher, distributor, etc | IES's Management College and Research Centre |
| Date of publication, distribution, etc | April 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Accompanying material | Summer project CD |
| 500 ## - GENERAL NOTE | |
| General note | Name of the Guide: Prof. Ulhas Karkhanis |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | WOCKHARDT Ltd. Title 1: Market Research: Determining the selection criteria by dermatologist for different moisturizers and to arrive at a recommended patient profile for Nourish Oat cream by the dermatologist. Area Covered: Mumbai Sample size: 58 Guided by: Mr Prince Uppal (Marketing Manager, Wockhardt Pharmaceutical Pvt. Ltd.) Title 2: Market Research: To understand the real-time role of Pharma retailers in the final purchase of brands by patients in various fast moving therapeutic categories. Interviwed: Pharma Retailers Sample Size: 50 Areas covered : Bhandup, Thane and Mulund Guided by: Mr Shantanu Rudra ( Business Strategy Head, Wockhardt Ltd.) |
| 9 (RLIN) | 30966 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Summer Projects on CDs |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Main Library | Main Library | 05/04/2018 | Sum-1333/PM/2016-2018/6661333 | 6661333 | 05/04/2018 | 05/04/2018 |