Knowledge Outlook of Indian Consumers Towards BHIM App (Record no. 49618)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01886nam a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180419125741.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180419b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, A. Arun |
| 9 (RLIN) | 31194 |
| 245 ## - TITLE STATEMENT | |
| Title | Knowledge Outlook of Indian Consumers Towards BHIM App |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 7-16 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | As demonetization in India brought a sudden stir in the country, a need for online banking and mobile banking has risen drastically. This need directed the Indians to start looking towards digital money. The Government of India introduced the BHIM app, a mobile banking app which allows users to carry out e-transactions free of cost. BHIM depicts “Bharat Interface for Money”. As the name suggests, the BHIM app has bridged the gap between the users and their hard earned money. The app has made e-transactions very easy. In the present study, we conducted a survey with 87 respondents from Telangana. The data were analysed using the principal component analysis (PCA) method. Four factors were extracted using PCA, which explained a total accumulated variance of 64.69% for consumer motivation to use, and consumer identified drawbacks of the BHIM app. The study revealed two clear patterns of responses among the respondents about BHIM app - one pattern of motivation to use BHIM app, and the other pattern was the drawbacks of using BHIM app. These two were independent of one another, that is, they were not correlated. To overcome the drawbacks while using BHIM app, a success model was proposed by us. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Knowledge Outlook |
| Uncontrolled term | Indian Consumers |
| Uncontrolled term | BHIM App |
| Uncontrolled term | PCA Method |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nayak, Daravath Vikas |
| 9 (RLIN) | 31195 |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Vedulla Shekhar |
| 9 (RLIN) | 31200 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30302 |
| Host Itemnumber | 70149 |
| Main entry heading | GILANI, MEENAKSHI |
| Place, publisher, and date of publication | INDIAN JOURNAL OF MARKETING 2012 NEW DELHI |
| Other item identifier | 5558573 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 19/04/2018 | Vol 48, No 3/ 5558573JA1 | 5558573JA1 | 19/04/2018 | 19/04/2018 |