A Research on a Comparative Study of Some Brand Switching Models in Marketing (Record no. 49619)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01656nam a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180419125953.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180419b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Saran, Rashmita |
| 9 (RLIN) | 31196 |
| 245 ## - TITLE STATEMENT | |
| Title | A Research on a Comparative Study of Some Brand Switching Models in Marketing |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 17-32 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This study compared the static model (Hendry's and SBS model) and dynamic model (DBS) of brand switching for predicting the future market shares ; also, it ascertained the consumer behavior of brand switching with regard to different demographic factors, identified the factors for brand switching among the different brands of packaged tea that are available in the market, and examined the relative importance of the factors on an overall satisfaction level of consumers and their repurchase intention. The methodologies used for the study are : chi square, exploratory factor analysis, and structural equation modeling. The research work found static nature of market for packaged tea, where DBS model was found to be the best for predicting the future market share. Functional benefit, brand reputation, and marketing efforts emerged as factors which positively influenced satisfaction ; whereas, heightened satisfaction level increased repurchase intention for the brands. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand Switching Model |
| Uncontrolled term | Static Model |
| Uncontrolled term | Dynamic Model |
| Uncontrolled term | Markov Model |
| Uncontrolled term | SEM |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Swamy, R. J. R. |
| 9 (RLIN) | 31197 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30302 |
| Host Itemnumber | 70149 |
| Main entry heading | GILANI, MEENAKSHI |
| Place, publisher, and date of publication | INDIAN JOURNAL OF MARKETING 2012 NEW DELHI |
| Other item identifier | 5558573 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 19/04/2018 | Vol 48, No 3/ 5558573JA2 | 5558573JA2 | 19/04/2018 | 19/04/2018 |