Driving Brand Value Through CSR Initiatives: An Empirical Study in Indian Perspective (Record no. 49634)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01529nam a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180419170040.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180419b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Singh, Anupam |
| 9 (RLIN) | 31236 |
| 245 ## - TITLE STATEMENT | |
| Title | Driving Brand Value Through CSR Initiatives: An Empirical Study in Indian Perspective |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 85-98 P. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Can corporate social responsibility (CSR) be a source of competitive advantage and value creation for the firm? This is a sort of question that frequently comes into the minds of many managers, CEOs and business leaders. To address this question, the study aims to examine the effect of CSR initiatives on brand value. A self-administered questionnaire was designed to get empirical data. The proposed study of this article uses structural equation modeling (SEM) to test the hypotheses. Findings of the study show that CSR initiatives have a positive impact on brand value through mediating effects of enhanced brand image and brand loyalty. Findings suggest that managers need to understand that CSR is an opportunity to drive better organizational value and hence it should be incorporated at all operational levels. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Corporate social responsibility |
| Uncontrolled term | CSR |
| Uncontrolled term | brand valuE |
| Uncontrolled term | brand image |
| Uncontrolled term | brand loyalty |
| Uncontrolled term | India |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Verma, Priyanka |
| 9 (RLIN) | 31237 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 29349 |
| Host Itemnumber | 70278 |
| Main entry heading | BANIK, ARINDAM |
| Place, publisher, and date of publication | NEW DELHI SAGE PUBLISHING PVT. LTD. |
| Other item identifier | 5558623 |
| Title | GLOBAL BUSINESS REVIEW |
| International Standard Serial Number | 0972-1509 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 19/04/2018 | Vol 19, No 1/ 5558623JA6 | 5558623JA6 | 19/04/2018 | 19/04/2018 |