Process of Impulse Buying: A Qualitative Exploration (Record no. 49637)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01540nam a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180419173336.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180419b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mittal, Sheetal |
| 9 (RLIN) | 31242 |
| 245 ## - TITLE STATEMENT | |
| Title | Process of Impulse Buying: A Qualitative Exploration |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 131-146 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | While emerging markets like India present a highly conducive environment for impulse buying behaviour, they also represent a conundrum due to their cultural and contextual distinctiveness from Western/developed markets. Most existing research in the domain in these markets aims to either (dis)affirm the causal relationships identified in the Western markets or validate the frameworks developed there. This article is an exploratory study that aims to identify the latent factors that restrain, influence or comprise impulse buying process in the Indian context and describes an impulse buying episode in its entirety. This would help to not only highlight similarities or differences from the developed world but, more importantly, also broaden the impulse buying perspective in the emerging markets and allow future research to build upon it empirically. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Impulse buying behaviour |
| Uncontrolled term | emerging markets, |
| Uncontrolled term | exploratory study |
| Uncontrolled term | conceptual framework |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sondhi, Neena |
| 9 (RLIN) | 31243 |
| Personal name | Chawla, Deepak |
| 9 (RLIN) | 31244 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 29349 |
| Host Itemnumber | 70278 |
| Main entry heading | BANIK, ARINDAM |
| Place, publisher, and date of publication | NEW DELHI SAGE PUBLISHING PVT. LTD. |
| Other item identifier | 5558623 |
| Title | GLOBAL BUSINESS REVIEW |
| International Standard Serial Number | 0972-1509 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 19/04/2018 | Vol 19, No 1/ 5558623JA9 | 5558623JA9 | 19/04/2018 | 19/04/2018 |