Impulse Buying: A Consumer Trait Prospective in Context of Central India (Record no. 49674)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01812nam a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180424170516.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180424b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Atulkar, Sunil |
| 9 (RLIN) | 31324 |
| 245 ## - TITLE STATEMENT | |
| Title | Impulse Buying: A Consumer Trait Prospective in Context of Central India |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 477-493 P. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Impulse buying occurs when a consumer perceives an impulsive and persuasive stimulus to buy something immediately. The main objective of this study is to figure out the relationship between consumer trait and impulse buying. The studied constructs were refined and validated by exploratory factor analysis and confirmatory factor analysis. Using SmartPLS 2.0 statistical software, responses from 267 consumers of central India in the proposed research framework were analysed and measured. Resulted findings for the constructs, impulse buying tendency, interpersonal influence, emotional attachment and materialism show significant positive relationship with impulsive buying, whereas, the construct shopping enjoyment tendency having significant relationship, showed negative effects. The study findings also support the past research efforts in this field by validating through the results, especially by considering the significant relationship between consumer traits and impulse buying for the first time in central India. Thus, the study presents useful insights to marketers and academicians regarding the buying behaviour of Indian consumers in a still developing retail sector. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Impulse buying |
| Uncontrolled term | consumer trait |
| Uncontrolled term | consumer buying behaviour |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kesari, Bikrant |
| 9 (RLIN) | 31325 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 29349 |
| Host Itemnumber | 70279 |
| Main entry heading | BANIK, ARINDAM |
| Place, publisher, and date of publication | NEW DELHI SAGE PUBLISHING PVT. LTD. |
| Other item identifier | 5558624 |
| Title | GLOBAL BUSINESS REVIEW |
| International Standard Serial Number | 0972-1509 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 24/04/2018 | Vol 18, No 2/ 5558624JA14 | 5558624JA14 | 24/04/2018 | 24/04/2018 |