Factors contributing to brand positioning of smartphones among college students in chennai: A study. (Record no. 49706)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01262nam a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180503185803.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180503b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lakshmi, S. |
| 9 (RLIN) | 31375 |
| 245 ## - TITLE STATEMENT | |
| Title | Factors contributing to brand positioning of smartphones among college students in chennai: A study. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 55-65.P. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The paper aims at studying the smartphone usage among college students in Chennai through a sample survey of 120 respondents. It explores selected aspects related to brand positioning of smartphones and identifies the common sources of information about smartphones, the most important reasons for choosing smartphones and the most common uses to which they are put. It also explores the difference between male and female college students in the context of brand positioning of smartphones. Further, it identifies four factors that influence brand positioning of smartphones through the method of factor analysis. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand preferences; |
| Uncontrolled term | Cellular telephones; |
| Uncontrolled term | Information sources; |
| Uncontrolled term | Smartphones |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kavida, V |
| 9 (RLIN) | 31376 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30415 |
| Host Itemnumber | 70143 |
| Main entry heading | MURTHY, E N |
| Place, publisher, and date of publication | IUP PUBLICATION HYDERABAD |
| Other item identifier | 5558568 |
| Title | BRAND MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 03/05/2018 | Vol 15, No 1/ 5558568JA4 | 5558568JA4 | 03/05/2018 | 03/05/2018 |