Nation branding for promoting tourism in the indian context (Record no. 49711)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01481nam a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180504124042.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180503b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bhatia, Pooja; |
| 9 (RLIN) | 31377 |
| 245 ## - TITLE STATEMENT | |
| Title | Nation branding for promoting tourism in the indian context |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 66-70 P. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Nation branding assumes importance as a subject of study and exploration, to edge over the other similar countries, both internally and externally. More detailed studies are required regarding the perception of India within the country as well as outside as a tourist destination, as a source of products and services (in the context of export promotion) and also as an investment destination (for attracting foreign direct investments). Manhas P S and Dogra J (2013), "Quality Management Practices and Tourism Destination Branding: Inter-Relationship and Preferential Study of the Components", Journal of Services Research, Vol. 13, No. 1, p. 75. 10.Yen T H, Da Gama Gonzaga and Rajamohan S (2008), "Perceived Image of India by US Business Travelers", Marketing Management Journal, Vol. 18, No. 1, p. 121. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand equity |
| Uncontrolled term | Foreign investment |
| Uncontrolled term | Perceptions; Studies |
| Uncontrolled term | Tourism |
| Uncontrolled term | Strategic management |
| Uncontrolled term | Cultural heritage |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Panda, Rasananda |
| 9 (RLIN) | 31378 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30415 |
| Host Itemnumber | 70143 |
| Main entry heading | MURTHY, E N |
| Place, publisher, and date of publication | IUP PUBLICATION HYDERABAD |
| Other item identifier | 5558568 |
| Title | BRAND MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 03/05/2018 | Vol 15, No 1/ 5558568JA5 | 5558568JA5 | 03/05/2018 | 03/05/2018 |