Reducing Perceived Risk in Purchase of Uncertified Used Cars: Contributory Factors. (Record no. 49762)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01766nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180512142724.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180512b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mishra, Vivek |
| 9 (RLIN) | 31490 |
| 245 ## - TITLE STATEMENT | |
| Title | Reducing Perceived Risk in Purchase of Uncertified Used Cars: Contributory Factors. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 7-24. p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | A growing middle class, an upsurge in disposable income levels and satisfactory availability of financing options have contributed to the enormous demand for used cars in India. However, the used car market in India is highly unorganized, operating with a large number of uncertified used car dealers, which leads to a high level of perceived risk among prospects. It is an arduous task for a prospect to transmute into a customer unless he/she feels that the risk perception is low. This study tries to ascertain the various factors that are instrumental in facilitating the reduction of perceived risk while purchasing uncertified used cars. Adopting convenience sampling, data was collected from a sample of 419 respondents, using a self-administered questionnaire. The responses were analyzed using SPSS package 20.0, by adopting Principal Component Analysis, followed by Regression Analysis. The results portrayed prominent factors impacting risk perception. A significant correlation between the same and predictor variables was also revealed. [ABSTRACT FROM AUTHOR] |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Consumer behavior |
| Uncontrolled term | Perceived benefit |
| Uncontrolled term | Multiple correspondence analysis (Statistics) |
| Uncontrolled term | Used cars |
| Uncontrolled term | Risk perception |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Das, Biswajit |
| 9 (RLIN) | 31491 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30421 |
| Host Itemnumber | 70361 |
| Main entry heading | MURTHY, E N |
| Place, publisher, and date of publication | IUP PUBLICATION HYDERABAD |
| Other item identifier | 5558686 |
| Title | MARKETING MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 12/05/2018 | Vol 17, No 1/ 5558686JA1 | 5558686JA1 | 12/05/2018 | 12/05/2018 |