The Impact of Website Designing Factors on Online Purchase Intention: Evidence from Fashion Brands. (Record no. 49765)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02008nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180512143825.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180512b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rubab, Nida |
| 9 (RLIN) | 31496 |
| 245 ## - TITLE STATEMENT | |
| Title | The Impact of Website Designing Factors on Online Purchase Intention: Evidence from Fashion Brands. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 53-72 P. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This is the age of advertisement. Advertisement is considered a more effective tool for commercial success even in e-markets. The purpose of this study is to explain how website designing factors work and how they attract the customers. Website designing factors influence the online purchase intention in fashion brands, especially women-centric brands. To conduct this study on online shopping, advertisement convenience sampling method has been used and the total sample size was 384. The data has been analyzed using the research technique PLS-SEM. The results of the study show that some website designing factors like Interactivity, Security and Information Quality are valuable methods to attract the customers, generating awareness among the customers, besides providing information to the viewers. However, at times, website designing is unsuccessful in building the perception of the viewers for purchasing the product. The findings of the study are especially relevant to those situations where the marketers are planning to launch their products and also where it is expected that the commercials will be viewed only once. Further, the study is limited to fashion brands and can be expanded to other brands. [ABSTRACT FROM AUTHOR] |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Online shopping |
| Uncontrolled term | Advertising |
| Uncontrolled term | Brand name products |
| Uncontrolled term | *Consumer behavior |
| Uncontrolled term | Web design |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shoukat, Shameem |
| 9 (RLIN) | 31497 |
| Personal name | Shaheen, Muhammad |
| 9 (RLIN) | 31498 |
| Personal name | Sandhu, Kamran Yousef |
| 9 (RLIN) | 31499 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30421 |
| Host Itemnumber | 70361 |
| Main entry heading | MURTHY, E N |
| Place, publisher, and date of publication | IUP PUBLICATION HYDERABAD |
| Other item identifier | 5558686 |
| Title | MARKETING MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 12/05/2018 | Vol 17, No 1/ 5558686ja4 | 5558686ja4 | 12/05/2018 | 12/05/2018 |