Patanjali ayurved invades India (Record no. 49787)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01825nam a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180513145250.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180513b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ahmed, Jashim Udin |
| 9 (RLIN) | 31606 |
| 245 ## - TITLE STATEMENT | |
| Title | Patanjali ayurved invades India |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 75-98 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The case study is based on Patanjali Ayurved Limited, the biggest disruptive force in the fast-moving consumer goods (FMCG) space of India. The organization has achieved an astounding growth of 100% during FY2016-17 with a gross revenue of Rs 100 billion, whereas its competitors, both the multinational and homegrown firms, have struggled to maintain a double digit growth. It has become a FMCG giant from a small Ayurvedic pharmacy over the decade and plans to expand further by entering into new product categories like apparel and dairy. The study aims to analyze Indian FMCG together with the business model, marketing mix, competitiveness, and strategies of Patanjali in order to identify its strengths, weaknesses, opportunities, and challenges. The findings indicate that, although the company excels in product variety, pricing strategy, process utilization, early internalization, and online sales strategy, it needs to focus on the improvement of its manufacturing facility, product quality, advertisement contents, distribution network, as well as consumer research and segmentation to confront the fierce competition and market trends lying ahead. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Patanjali |
| Uncontrolled term | Ayurved |
| Uncontrolled term | FMCG |
| Uncontrolled term | Herbal medicine |
| Uncontrolled term | Natural products India |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sultana, Hafiza |
| 9 (RLIN) | 31607 |
| Personal name | Ahmed, Asma |
| 9 (RLIN) | 31608 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 29297 |
| Host Itemnumber | 70506 |
| Main entry heading | CHAKRABARTI, BHASKAR |
| Place, publisher, and date of publication | INDIAN INSTITUTE OF MANAGEMENT CALCUTTA CALCUTTA |
| Other item identifier | 5558731 |
| Title | DECISION |
| International Standard Serial Number | 0304-0941 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 13/05/2018 | Vol 45, Issue 1/ 5558731JA5 | 5558731JA5 | 13/05/2018 | 13/05/2018 |