Buying Behaviour of Herbal Cosmetics by Women Consumers : An Exploratory Study in Kolkata (Record no. 49936)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02270nam a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180618181549.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180618b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chattaraj, Dibyendu |
| 9 (RLIN) | 31766 |
| 245 ## - TITLE STATEMENT | |
| Title | Buying Behaviour of Herbal Cosmetics by Women Consumers : An Exploratory Study in Kolkata |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 36-49 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The market is witnessing a trend where consumers are shifting from the habits of purchasing and using chemical based or synthetic based cosmetics to herbal cosmetics. The present research paper was exploratory in nature and investigated the buying behaviour of women consumers on herbal cosmetics in Kolkata district of West Bengal. Herbal cosmetics are gaining popularity in the world, and India is not an exception to that. The Indian herbal cosmetics market is growing every year and hence, the competition between existing players is also in the upward direction. At the same time, various local brands are entering the Indian herbal cosmetics market. To sustain and peform in the competitive market, understanding the basic relationships between various demographic and socioeconomic factors of the consumers is important. The study was based on primary data captured through a structured questionnaire and was administered to a total of 187 respondents. Descriptive statistics were used to find out the significance of association between the demographic and socioeconomic attributes and frequency of buying herbal cosmetics. Factor analysis was considered appropriate to find out the factors underlying the buying behaviour of herbal cosmetics. The findings of the study showed a significant relationship between age, household income, and education with frequency of purchasing herbal cosmetics. The results suggested that Promotion, Attributes, Worth of Purchasing, and Demonstration Effect influenced the buying behaviour of herbal cosmetics. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Herbal, Cosmetics |
| Uncontrolled term | Female Consumer |
| Uncontrolled term | Buying Behaviour |
| Uncontrolled term | Factor Analysis |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mazumder, Rabin |
| 9 (RLIN) | 31767 |
| Personal name | Lahiri,Sahana |
| 9 (RLIN) | 31768 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30302 |
| Host Itemnumber | 70715 |
| Main entry heading | GILANI, MEENAKSHI |
| Place, publisher, and date of publication | INDIAN JOURNAL OF MARKETING 2012 NEW DELHI |
| Other item identifier | 5558777 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 18/06/2018 | Vol 48, No 5/ / 5558777JA3 | 5558777JA3 | 18/06/2018 | 18/06/2018 |