Semsom US: Market Entry in New York City (Record no. 49965)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01257nam a2200157 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180620153320.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180620b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Graf-Vlachy,Lorenz |
| 9 (RLIN) | 31821 |
| 245 ## - TITLE STATEMENT | |
| Title | Semsom US: Market Entry in New York City |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 23-39 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This case was written with the support of a Case Writing Scholarship awarded by The Case Centre. The case traces the story of two sisters from Lebanon who cannot find good hummus in New York City. One of the sisters is Christine Assouad Sfeir, the first Dunkin’ Donuts franchisee in Lebanon, and the other is Carine Assouad, a graphics designer by training, who works as a strategy consultant. Frustrated with their disappointing experiences with Lebanese food in New York, they decide to open a chain of Lebanese quick-serve-restaurants in the United States. But is this an attractive industry? What is it that makes an industry attractive? Which industry are they getting themselves into in the first place? And, of course: Do they have what it takes to be successful, to gain a competitive advantage? |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | quick-serve-restaurants |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30430 |
| Host Itemnumber | 70142 |
| Main entry heading | MURTHY, E N |
| Place, publisher, and date of publication | IUP PUBLICATION HYDERABAD |
| Other item identifier | 5558567 |
| Title | CASE FOLIO |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Management Cases |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 20/06/2018 | Vol 18, No 1/ 5558567JA2 | 5558567JA2 | 20/06/2018 | 20/06/2018 |