Understanding nature of store ambiance and individual impulse buying tendency on impulsive purchasing behaviour: an emerging market perspective (Record no. 50046)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01959nam a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180626131435.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180626b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Parsad, Chandan |
| 9 (RLIN) | 31903 |
| 245 ## - TITLE STATEMENT | |
| Title | Understanding nature of store ambiance and individual impulse buying tendency on impulsive purchasing behaviour: an emerging market perspective |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 297-301 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The paper investigates the influence of store ambiance factors like music and light, sales personnel, display and colours, and instore crowd, impulse buying tendency and urge to buy on impulse buying. In the process, this study also validates the scales of these select variables in Indian context. The work has been divided into three parts—the study scales were developed and tested in the Indian context, followed by undertaking of test–retest and establishment of predictive validities in the second and third parts, respectively. The results reveal a positive relationship of shoppers’ impulse buying tendency and urge to buy with impulse buying. Also, two of the store-related environment factors—sales personnel and display and colour schema—have influence on impulsive buying among shoppers. However, contrary to the finding of earlier studies, the present paper noted no role of instore crowd and music and light in triggering and encouraging such behaviour. This contradiction in the findings of this paper is major contribution to the existing literature on antecedents influencing impulsive buying. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Impulse buying |
| Uncontrolled term | Impulse buying tendency |
| Uncontrolled term | Urge to buy |
| Uncontrolled term | Store ambiance |
| Uncontrolled term | Hierarchal regression |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Prashar, Sanjeev |
| 9 (RLIN) | 31904 |
| Personal name | Tata,, Vijay Sai |
| 9 (RLIN) | 31905 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 49840 |
| Host Itemnumber | 69658 |
| Main entry heading | Indian Instutute of Managent, Culcutta |
| Place, publisher, and date of publication | India Institute of Management Culcatta Culcatta |
| Other item identifier | 5558377 |
| Title | Decision Vol 44 |
| International Standard Serial Number | 0304-0941 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 26/06/2018 | Vol 44, No 4/ 5558377JA5 | 5558377JA5 | 26/06/2018 | 26/06/2018 |