IES Management College And Research Centre

Purchase Preference Factors for Traditional Rural Retailers: A Cross-sectional Conceptual Study (Record no. 50049)

MARC details
000 -LEADER
fixed length control field 03098nam a2200205 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180626145154.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180626b ||||| |||| 00| 0 eng d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sarkar, Dev Narayan
9 (RLIN) 31907
245 ## - TITLE STATEMENT
Title Purchase Preference Factors for Traditional Rural Retailers: A Cross-sectional Conceptual Study
300 ## - PHYSICAL DESCRIPTION
Extent 9-27 p.
520 ## - SUMMARY, ETC.
Summary, etc A scrutiny of existing literature suggests that traditional rural retailers are important for the success of rural marketing efforts in developing nations. The present study attempts to decipher the indications on the factors that could possibly influence purchase preferences of rural traditional retailers through the use of statistical methods of content analysis. The purpose of the study is to identify the factors that influence purchase preference, analyse the temporal movement of conceptualizations of these factors, and determine whether academic thought on this topic has a conceptual core.<br/><br/>This research work presents a longitudinal analysis of the factors over a period of 40 years: the need for information and training on new products and their selling techniques seem to maintain the same significance throughout the study period; the need for discounts has maintained almost a uniform ranking over the period of study; there is also a relative stability in the need for regular/frequent service; doorstep delivery had the highest ranking in the first period, which is probably owing to the relative weakness of delivery systems during the early phase of rural marketing; the requirement for credit seems to increase from the first period to the second period and then decrease. The factor of margins and commissions seems highly ranked only in the second period.<br/><br/>Dimension reduction technique and frequency tabulations are the methods used for content analysis. The core concepts indicate that a traditional rural retailer can possibly be persuaded to purchase high-demand products and brands, through the provision of credit, discounts, quantity discount schemes, margins and commissions, by using local distributors and by appointment of local company staff to provide regular service. The analysis has yielded two discernible conceptual clusters: high-demand products and brands and credit; and doorstep delivery and regular service. The clusters that emerge during the content analysis of traditional rural retailers’ purchase preference factors reflect the exact content from conclusions in at least one research paper that is not used (to prevent cyclic conclusions) during the content-analysis process. The result confirms that researchers have been moving on similar lines in their conceptualizations of the purchase preference factors of traditional rural retailers.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Rural Marketing,
Uncontrolled term Rural Traditional Retailer
Uncontrolled term Purchase
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kundu, Kaushik
9 (RLIN) 31908
Personal name Chaudhuri, Himadri Roy
9 (RLIN) 31909
773 0# - HOST ITEM ENTRY
Host Biblionumber 49839
Host Itemnumber 59337
Main entry heading Chand,Vijaya Sherry
Place, publisher, and date of publication Ahmedabad Indian Institute of Management
Other item identifier 5555877
Title Vikalpa Vol . 41
International Standard Book Number 0256-0909
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Journal Article
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from
    Dewey Decimal Classification     Main Library Main Library 26/06/2018   Vol 41, Issue 4/ 5555877JA2 5555877JA2 26/06/2018 26/06/2018

Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM