IES Management College And Research Centre

Exploring Predictive Switching Factors for Mobile Number Portability (Record no. 50053)

MARC details
000 -LEADER
fixed length control field 02543nam a2200229 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180627144416.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180627b ||||| |||| 00| 0 eng d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kaur, Gurjeet
9 (RLIN) 31934
245 ## - TITLE STATEMENT
Title Exploring Predictive Switching Factors for Mobile Number Portability
300 ## - PHYSICAL DESCRIPTION
Extent 74-95 p.
520 ## - SUMMARY, ETC.
Summary, etc In today’s dynamic and competitive environment, customers have numerous choices to take decision on which products and services to use. In the wireless communications industry, the introduction of mobile number portability (MNP) may induce more and more consumers to switch their network operator, as MNP allows consumers to retain their original telephone number when switching from one carrier to another. This might have significant effect on price competition and market share of network providers (Shi, Chiang, & Rhee, 2006).<br/><br/>In this backdrop, the present study examines the effect of MNP on consumers’ switching intentions and also the factors affecting those switching intentions in Indian mobile phone services context. Further, the study investigates the relationship between switching intentions and actual switching (ASW) or actual staying (AST) behaviour of consumers.<br/><br/>The main findings of the study are:<br/><br/> After MNP implementation, consumers’ switching intentions have not changed, as they appear to be satisfied with the services of their current service provider and with regard to those who have already switched, they switched without MNP.<br/><br/> Factors such as service quality, relational quality (i.e., satisfaction, trust, and commitment), price, reputation and image, attitude towards switching, perceived ease of use and usefulness, and switching costs (SCs) significantly affect consumers’ switching intentions.<br/><br/> Consumers’ switching intentions predict both ASW and AST behaviour of consumers. However, switching intentions better predict AST than ASW behaviour. This implies that even if consumers have intentions to switch their current operator, they would not actually switch because of SCs involved in terms of time, money, and effort.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Switching Intentions
Uncontrolled term Mobile Number Portability (MNP)
Uncontrolled term Relational Quality
Uncontrolled term Service Providers,
Uncontrolled term Telecom Regulatory
Uncontrolled term Authority of India (TRAI)
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sambyal, Ritika
9 (RLIN) 31935
773 0# - HOST ITEM ENTRY
Host Biblionumber 49839
Host Itemnumber 59337
Main entry heading Chand,Vijaya Sherry
Place, publisher, and date of publication Ahmedabad Indian Institute of Management
Other item identifier 5555877
Title Vikalpa Vol . 41
International Standard Book Number 0256-0909
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Journal Article
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from
    Dewey Decimal Classification     Main Library Main Library 27/06/2018   Vol 41, Issue 1/ 5555877JA6 5555877JA6 27/06/2018 27/06/2018

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