IES Management College And Research Centre

Digital marketing (Record no. 50106)

MARC details
000 -LEADER
fixed length control field 03030 a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180705b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-19-945544-7
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8(E-Mar)/Ahu
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ahuja, Vandana
9 (RLIN) 31987
245 ## - TITLE STATEMENT
Title Digital marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Oxford University Press
Date of publication, distribution, etc 2018
300 ## - PHYSICAL DESCRIPTION
Extent XVI, 437
Other physical details Paper
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Table of Contents<br/>Section 1: Marketing in the Digital Era<br/>1: Chapter 1 E-marketing<br/>2: Chapter 2 The Online Marketing Mix<br/>3: Chapter 3 The Online Consumer<br/>4: Chapter 4 Customer Relationship Management in a Web 2.0 World<br/>Section 2: Business Drivers in the Virtual World<br/>5: Chapter 5 Social Media<br/>6: Chapter 6 Online Branding<br/>7: Chapter 7 Traffic Building<br/>8: Chapter 8 Web Business Models<br/>9: Chapter 9 E-commerce<br/>Section 3: Online Tools for Marketing<br/>10: Chapter 10 Engagement Marketing through Content Management<br/>11: Chapter 11 Online Campaign Management<br/>12: Chapter 12 Consumer Segmentation, Targeting, and Positioning using Online Tools<br/>13: Chapter 13 Market Influence Analytics in a Digital Ecosytem<br/>Section 4: The Contemporary Digital Revolution<br/>14: Chapter 14 Online Communities and Co-creation<br/>15: Chapter 15 The World of Facebook<br/>16: Chapter 16 The Future of Marketing Gamification and Apps
520 ## - SUMMARY, ETC.
Summary, etc Description<br/>Digital Marketing is designed as a textbook for management students specializing in marketing. The book discusses various digital media and analyses how the field of marketing can benefit from them.<br/><br/>This book is divided into four sections. The first section, Marketing in the Digital Era, starts with an overview of e-marketing followed by the online marketing mix in the digital framework. It then discusses the role of theonline consumer followed by CRM strategies that organizations can use with the help of the digital medium to retain and grow customer relationship. The second section, Business Drivers in the Virtual World, deals with the realm of social media followed by online branding, building traffic, Web business models, and e-commerce. The third section, Online Tools for Marketing, deals with various Web tools for building consumer engagement, content management, campaign management, consumer segmentation, and building market influence. Finally, the fourth section, The Contemporary Digital Revolution, deals with the world of online co-creation communities and offers in-depth discussion on Facebook marketing in addition to other Web-based tools for marketing.<br/><br/>Numerous examples, exhibits, case studies, and illustrations have been included to help students assimilate the concepts better. Each chapter contains a set of concept review questions and critical thinking questions to test the knowledge gained. A section on practicing digital marketing at the end of every chapter attempts to take the student to the real-world scenario.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Digital marketing
9 (RLIN) 31988
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Student_Collection Term 3
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date last borrowed Price effective from Checked out Total Renewals Source of acquisition Cost, normal purchase price Cost, replacement price
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 1 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135433 01/06/2019 26/11/2018 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 8 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135434 23/04/2024 06/04/2024 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 3 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135435 23/12/2023 05/08/2023 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 1 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135436 01/06/2019 27/08/2018 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 4 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135437 15/10/2022 16/07/2022 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 2 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135438 05/07/2021 05/07/2021 04/07/2018 15/10/2021        
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 3 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135439 15/10/2022 11/07/2022 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 2 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135440 22/12/2021 14/07/2021 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 3 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135441 15/10/2024 01/08/2024 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 3 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135442 31/10/2023 14/08/2023 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 3 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135443 14/01/2022 05/07/2021 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 4 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135444 13/10/2022 22/07/2022 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 2 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135445 09/10/2021 05/07/2021 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 2 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135446 08/10/2021 05/07/2021 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 2 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135447 16/07/2022 05/07/2021 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 3 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135448 23/04/2024 12/04/2024 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 4 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135449 27/04/2024 05/03/2024 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 3 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135450 07/10/2021 05/07/2021 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 2 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135451 03/11/2022 21/07/2022 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 3 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135452 21/01/2023 01/09/2022 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 2 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135453 09/10/2021 05/07/2021 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 6 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135454 04/07/2024 17/06/2024 04/07/2018   5      
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 1 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135455 24/09/2022 14/07/2021 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 2 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135456 21/09/2022 30/08/2021 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 3 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135457 08/10/2021 05/07/2021 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 1 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135458 09/10/2021 05/07/2021 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 2 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135459 20/11/2023 11/08/2023 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 3 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135460 26/08/2022 05/07/2021 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 2 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135461 23/10/2021 05/07/2021 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 4 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135462 20/10/2023 14/08/2023 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 1 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135463 14/10/2022 22/07/2022 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 3 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135464 14/10/2022 12/07/2022 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 5 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135465 28/11/2023 26/09/2023 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 4 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135466 15/05/2024 20/03/2024 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 3 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135467 15/05/2024 20/03/2024 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 1 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135468 14/10/2022 21/07/2022 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 1 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135469 14/10/2022 12/07/2022 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018   658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135470 01/06/2019   04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 5 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135471 22/04/2024 08/04/2024 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018   658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135472 01/06/2019   04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 1 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135473 13/10/2022 14/07/2022 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 4 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135474 04/10/2024 01/08/2024 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 3 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135475 13/10/2022 05/07/2021 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 3 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135476 30/04/2024 16/03/2024 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 2 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135477 02/12/2021 19/08/2021 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 1 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135478 10/10/2022 22/07/2022 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 2 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135479 20/11/2023 14/09/2023 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 3 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135480 19/10/2024 01/08/2024 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 2 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135481 16/11/2023 21/09/2023 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018   658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135482 01/06/2019   04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018   658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135483 01/06/2019   04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018   658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135484 01/06/2019   04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018   658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135485 01/06/2019   04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 2 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135486 28/11/2023 07/08/2023 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018   658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135487 01/06/2019   04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 4 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135488 08/05/2024 15/03/2024 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 4 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135489 26/04/2024 06/04/2024 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 2 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135490 13/05/2024 12/04/2024 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 3 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135491 28/11/2023 25/08/2023 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 2 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135492 13/05/2024 12/04/2024 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 1 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135493 07/10/2021 05/07/2021 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 2 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135494 25/10/2021 05/07/2021 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 3 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135495 30/09/2022 10/09/2022 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018 6 658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135496 22/04/2024 08/04/2024 04/07/2018          
    Dewey Decimal Classification     Main Library Main Library 04/07/2018   658.8(E-Mar)/Ahu/Student collection Sr.Batch PG/MMS 11135497 01/06/2019   04/07/2018     4 434.35 595.00

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