IES Management College And Research Centre

International marketing (Record no. 50151)

MARC details
000 -LEADER
fixed length control field 02927 a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180713b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-93-87432-32-1
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848/Cat/Gil
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cateora, Philip R.; Gilly, Mary C; Graham, John L.
9 (RLIN) 32021
245 ## - TITLE STATEMENT
Title International marketing
250 ## - EDITION STATEMENT
Edition statement 16
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chennai
Name of publisher, distributor, etc McGraw Hill Education (India) Private Limited
Date of publication, distribution, etc 2018
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 638
Other physical details Paper
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part One<br/><br/>An Overview<br/><br/>1 The Scope and Challenge of International Marketing 2<br/><br/>2 The Dynamic Environment of International Trade 28<br/><br/>Part Two<br/><br/>The Cultural Environment of Global Markets<br/><br/>3 History and Geography: The Foundations of Culture 54<br/><br/>4 Cultural Dynamics in Assessing Global Markets 96<br/><br/>5 Culture, Management Style, and Business Systems 130<br/><br/>6 The Political Environment: A Critical Concern 170<br/><br/>7 The International Legal Environment: Playing By the Rules 198<br/><br/>Part Three<br/><br/>Assessing Global Market Opportunities<br/><br/>8 Developing a Global Vision through Marketing Research 230<br/><br/>9 Economic Development and the Americas 262<br/><br/>10 Europe, Africa, and the Middle East 290<br/><br/>11 The Asia Pacific Region 316<br/><br/>Part Four<br/><br/>Developing Global Marketing Strategies<br/><br/>12 Global Marketing Management: Planning and Organization 346<br/><br/>13 Products and Services for Consumers 374<br/><br/>14 Products and Services for Businesses 414<br/><br/>15 International Marketing Channels 442<br/><br/>16 Integrated Marketing Communications and International Advertising 478<br/><br/>17 Personal Selling and Sales Management 524<br/><br/>18 Pricing for International Markets 554<br/><br/>Part Five<br/><br/>Implementing Global Marketing Strategies<br/><br/> <br/><br/>19 Inventive Negotiations with International Customers, Partners, and Regulators 584<br/><br/>Part Six<br/><br/>Supplementary Material<br/><br/>THE COUNTRY NOTEBOOK—A Guide for Developing a Marketing Plan 613<br/><br/> <br/><br/><br/>Glossary 622<br/><br/>Photo Credits 631<br/><br/>Name Index 633<br/><br/>Subject Index 640
520 ## - SUMMARY, ETC.
Summary, etc Cateora and Graham's International Marketing is far and away the best-selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.<br/><br/>Key Features:<br/><br/>New and expanded coverage<br/>Global Perspectives<br/>New Chapter on International Negotiation<br/>New Cases<br/>Updated Crossing Borders boxes
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International marketing
9 (RLIN) 32022
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Student Collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last borrowed Cost, replacement price Price effective from Checked out
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 580.35 1 658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS 11135660 29/02/2024 02/01/2024 795.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 580.35 1 658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS 11135661 01/06/2019 29/11/2018 795.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 580.35 1 658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS 11135662 26/02/2022 09/10/2021 795.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 580.35 2 658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS 11135663 01/03/2024 02/01/2024 795.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 580.35 1 658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS 11135664 02/03/2024 07/11/2023 795.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 580.35 1 658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS 11135665 12/03/2022 09/10/2021 795.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 580.35 1 658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS 11135666 12/12/2023 12/12/2023 795.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 580.35   658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS 11135667 01/06/2019   795.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 580.35   658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS 11135668 01/06/2019   795.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 580.35 3 658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS 11135669 03/09/2022 09/10/2021 795.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 580.35 1 658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS 11135670 12/12/2023 12/12/2023 795.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 580.35 1 658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS 11135671 25/11/2023 25/11/2023 795.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 580.35 2 658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS 11135672 23/11/2024 23/11/2024 795.00 13/07/2018 14/02/2025
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 580.35 8 658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS 11135673 29/02/2024 06/11/2023 795.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 580.35 4 658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS 11135674 05/03/2022 07/10/2021 795.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 580.35 3 658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS 11135675 27/02/2024 18/12/2023 795.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 580.35   658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS 11135676 01/06/2019   795.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 580.35 1 658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS 11135677 11/01/2023 16/12/2022 795.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 580.35 1 658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS 11135678 01/06/2019 20/11/2018 795.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 580.35 2 658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS 11135679 12/12/2023 12/12/2023 795.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 580.35 2 658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS 11135680 18/01/2024 10/01/2024 795.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 580.35   658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS 11135681 01/06/2019   795.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 580.35 1 658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS 11135682 01/06/2019 14/12/2018 795.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 580.35 2 658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS 11135683 09/10/2021 09/10/2021 795.00 13/07/2018 30/01/2021
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 580.35 6 658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS 11135684 12/12/2023 12/12/2023 795.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 580.35 4 658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS 11135685 12/12/2023 12/12/2023 795.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 580.35 4 658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS 11135686 18/01/2024 06/01/2024 795.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 580.35 2 658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS 11135687 22/02/2024 16/12/2023 795.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 580.35 1 658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS 11135688 09/04/2022 09/10/2021 795.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 580.35 1 658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS 11135689 05/05/2022 09/10/2021 795.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 580.35 1 658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS 11135690 07/02/2024 06/11/2023 795.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 580.35 1 658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS 11135691 29/04/2022 09/10/2021 795.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 580.35 2 658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS 11135692 22/08/2022 12/10/2021 795.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 580.35 2 658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS 11135693 05/02/2022 11/12/2021 795.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 580.35 3 658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS 11135694 19/11/2024 19/11/2024 795.00 13/07/2018 10/02/2025
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 580.35 3 658.848/ Cat/Gil/Studnet collection Sr Batch PG/MMS 11135695 12/12/2023 12/12/2023 795.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 08/08/2018 4 580.35 2 658.848/ Cat/Gil/Studnet collection Sr Batch Pharma 11136166 12/12/2023 12/12/2023 795.00 08/08/2018  
    Dewey Decimal Classification     Main Library Main Library 08/08/2018 4 580.35 2 658.848/ Cat/Gil/Studnet collection Sr Batch Pharma 11136167 21/03/2023 04/11/2022 795.00 08/08/2018  
    Dewey Decimal Classification     Main Library Main Library 08/08/2018 4 580.35   658.848/ Cat/Gil/Studnet collection Sr Batch Pharma 11136168 01/06/2019   795.00 08/08/2018  
    Dewey Decimal Classification     Main Library Main Library 08/08/2018 4 580.35 2 658.848/ Cat/Gil/Studnet collection Sr Batch Pharma 11136169 12/12/2023 12/12/2023 795.00 08/08/2018  
    Dewey Decimal Classification     Main Library Main Library 08/08/2018 4 580.35 3 658.848/ Cat/Gil/Studnet collection Sr Batch Pharma 11136170 12/12/2023 12/12/2023 795.00 08/08/2018  
    Dewey Decimal Classification     Main Library Main Library 08/08/2018 4 580.35 2 658.848/ Cat/Gil/Studnet collection Sr Batch Pharma 11136171 12/12/2023 12/12/2023 795.00 08/08/2018  
    Dewey Decimal Classification     Main Library Main Library 08/08/2018 4 580.35 2 658.848/ Cat/Gil/Studnet collection Sr Batch Pharma 11136172 26/02/2022 09/10/2021 795.00 08/08/2018  
    Dewey Decimal Classification     Main Library Main Library 08/08/2018 4 580.35 1 658.848/ Cat/Gil/Studnet collection Sr Batch Pharma 11136173 12/12/2023 12/12/2023 795.00 08/08/2018  
    Dewey Decimal Classification     Main Library Main Library 08/08/2018 4 580.35 3 658.848/ Cat/Gil/Studnet collection Sr Batch Pharma 11136174 29/02/2024 02/01/2024 795.00 08/08/2018  
    Dewey Decimal Classification     Main Library Main Library 08/08/2018 4 580.35 7 658.848/ Cat/Gil/Studnet collection Sr Batch Pharma 11136175 19/12/2024 19/12/2024 795.00 08/08/2018 10/02/2025
    Dewey Decimal Classification     Main Library Main Library 08/08/2018 4 580.35 1 658.848/ Cat/Gil/Studnet collection Sr Batch Pharma 11136176 24/02/2022 07/10/2021 795.00 08/08/2018  
    Dewey Decimal Classification     Main Library Main Library 08/08/2018 4 580.35 1 658.848/ Cat/Gil/Studnet collection Sr Batch Pharma 11136177 10/03/2022 09/10/2021 795.00 08/08/2018  
    Dewey Decimal Classification     Main Library Main Library 08/08/2018 4 580.35 5 658.848/ Cat/Gil/Studnet collection Sr Batch Pharma 11136178 17/02/2024 11/12/2023 795.00 08/08/2018  
    Dewey Decimal Classification     Main Library Main Library 08/08/2018 4 580.35 1 658.848/ Cat/Gil/Studnet collection Sr Batch Pharma 11136179 12/12/2023 16/12/2022 795.00 08/08/2018  
    Dewey Decimal Classification     Main Library Main Library 08/08/2018 4 580.35   658.848/ Cat/Gil/Studnet collection Sr Batch Pharma 11136180 04/02/2022   795.00 08/08/2018  
    Dewey Decimal Classification     Main Library Main Library 08/08/2018 4 580.35   658.848/ Cat/Gil/Studnet collection Sr Batch Pharma 11136181 01/06/2019   795.00 08/08/2018  
    Dewey Decimal Classification     Main Library Main Library 08/08/2018 4 580.35 1 658.848/ Cat/Gil/Studnet collection Sr Batch Pharma 11136182 01/06/2019 11/12/2018 795.00 08/08/2018  
    Dewey Decimal Classification     Main Library Main Library 08/08/2018 4 580.35 2 658.848/ Cat/Gil/Studnet collection Sr Batch Pharma 11136183 12/12/2023 12/12/2023 795.00 08/08/2018  
    Dewey Decimal Classification     Main Library Main Library 08/08/2018 4 580.35 1 658.848/ Cat/Gil/Studnet collection Sr Batch Pharma 11136184 14/05/2022 07/10/2021 795.00 08/08/2018  
    Dewey Decimal Classification     Main Library Main Library 08/08/2018 4 580.35 2 658.848/ Cat/Gil/Studnet collection Sr Batch Pharma 11136185 01/02/2023 02/11/2022 795.00 08/08/2018  
    Dewey Decimal Classification     Main Library Main Library 08/08/2018 4 580.35 1 658.848/ Cat/Gil/Studnet collection Sr Batch Pharma 11136186 22/08/2022 09/10/2021 795.00 08/08/2018  
    Dewey Decimal Classification     Main Library Main Library 08/08/2018 4 580.35 1 658.848/ Cat/Gil/Studnet collection Sr Batch Pharma 11136187 01/06/2019 21/12/2018 795.00 08/08/2018  
    Dewey Decimal Classification     Main Library Main Library 08/08/2018 4 580.35 2 658.848/ Cat/Gil/Studnet collection Sr Batch Pharma 11136188 22/02/2024 01/12/2023 795.00 08/08/2018  
    Dewey Decimal Classification     Main Library Main Library 08/08/2018 4 580.35 1 658.848/ Cat/Gil/Studnet collection Sr Batch Pharma 11136189 05/02/2022 07/10/2021 795.00 08/08/2018  
    Dewey Decimal Classification     Main Library Main Library 08/08/2018 4 580.35 3 658.848/ Cat/Gil/Studnet collection Sr Batch Pharma 11136190 01/03/2024 19/12/2023 795.00 08/08/2018  
    Dewey Decimal Classification     Main Library Main Library 08/08/2018 4 580.35 2 658.848/ Cat/Gil/Studnet collection Sr Batch Pharma 11136191 20/02/2024 02/01/2024 795.00 08/08/2018  
    Dewey Decimal Classification     Main Library Main Library 08/08/2018 4 580.35 1 658.848/ Cat/Gil/Studnet collection Sr Batch Pharma 11136192 12/12/2023 25/10/2021 795.00 08/08/2018  
    Dewey Decimal Classification     Main Library Main Library 08/08/2018 4 580.35 1 658.848/ Cat/Gil/Studnet collection Sr Batch Pharma 11136193 01/06/2019 27/11/2018 795.00 08/08/2018  
    Dewey Decimal Classification     Main Library Main Library 08/08/2018 4 580.35 1 658.848/ Cat/Gil/Studnet collection Sr Batch Pharma 11136194 04/02/2022 08/10/2021 795.00 08/08/2018  
    Dewey Decimal Classification     Main Library Main Library 08/08/2018 4 580.35 1 658.848/ Cat/Gil/Studnet collection Sr Batch Pharma 11136195 18/04/2022 09/10/2021 795.00 08/08/2018  
    Dewey Decimal Classification     Main Library Main Library 08/08/2018 4 580.35 1 658.848/ Cat/Gil/Studnet collection Sr Batch Pharma 11136196 10/09/2022 25/10/2021 795.00 08/08/2018  
    Dewey Decimal Classification     Main Library Main Library 08/08/2018 4 580.35 1 658.848/ Cat/Gil/Studnet collection Sr Batch Pharma 11136197 02/07/2022 09/10/2021 795.00 08/08/2018  
    Dewey Decimal Classification     Main Library Main Library 01/09/2018 Book Basel14900l28.08.2018   1 658.848/Cat/Gil/Student Collection Pharma sr Batch 11136271 01/04/2022 09/10/2021   01/09/2018  

Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM