IES Management College And Research Centre

Business marketing (Record no. 50152)

MARC details
000 -LEADER
fixed length control field 01607 a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180713b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-25-909796-6
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/Hav
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Havaldar, Krishna
9 (RLIN) 32023
245 ## - TITLE STATEMENT
Title Business marketing
250 ## - EDITION STATEMENT
Edition statement 4
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chennai
Name of publisher, distributor, etc McGraw Hill Education (India) Private Limited
Date of publication, distribution, etc 2014
300 ## - PHYSICAL DESCRIPTION
Extent xix, 608
Other physical details Paper
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note 1. The Nature of Business Marketing 2. Understanding Business Markets and Environment 3. Organisational Buying and Buying Behaviour 4. Buyer–Seller Relationship 5. Business Marketing Intelligence and Marketing Research 6. Segmenting, Targeting and Positioning in Business Marketing 7. Product and Brand Strategy 8. New Product Development and Marketing of Business Services 9. Business Marketing Channels and Market Logistics 10. Managing the Personal Selling Function 11. Business Marketing Communication 12. Pricing in Business Marketing 13. Planning, Implementation, and Control in Business Marketing 14. Business-to-Business (Industrial) Marketing through Electronic Commerce 15. International Business Marketing
520 ## - SUMMARY, ETC.
Summary, etc The 4th edition of Business Marketing extensively updates all concepts and adds to it new concepts such as Supply chain strategies, and Multi-attribute decision making. The text provides the reader with content and examples to ensure that students are introduced to concepts which are utilized in today’s businesses.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business marketing
9 (RLIN) 32024
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Student Collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Date last borrowed
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 470.85   658.8/Hav/Student Collection Sr Batch PG/MMS 11135696 01/06/2019 645.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 470.85   658.8/Hav/Student Collection Sr Batch PG/MMS 11135697 01/06/2019 645.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 470.85   658.8/Hav/Student Collection Sr Batch PG/MMS 11135698 01/06/2019 645.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 470.85   658.8/Hav/Student Collection Sr Batch PG/MMS 11135699 01/06/2019 645.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 470.85   658.8/Hav/Student Collection Sr Batch PG/MMS 11135700 01/06/2019 645.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 470.85   658.8/Hav/Student Collection Sr Batch PG/MMS 11135701 01/06/2019 645.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 470.85   658.8/Hav/Student Collection Sr Batch PG/MMS 11135702 01/06/2019 645.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 470.85   658.8/Hav/Student Collection Sr Batch PG/MMS 11135703 01/06/2019 645.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 470.85 2 658.8/Hav/Student Collection Sr Batch PG/MMS 11135704 06/02/2021 645.00 13/07/2018 09/01/2021
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 470.85 1 658.8/Hav/Student Collection Sr Batch PG/MMS 11135705 01/06/2019 645.00 13/07/2018 26/11/2018
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 470.85   658.8/Hav/Student Collection Sr Batch PG/MMS 11135706 01/06/2019 645.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 470.85   658.8/Hav/Student Collection Sr Batch PG/MMS 11135707 01/06/2019 645.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 470.85 1 658.8/Hav/Student Collection Sr Batch PG/MMS 11135708 01/06/2019 645.00 13/07/2018 26/11/2018
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 470.85   658.8/Hav/Student Collection Sr Batch PG/MMS 11135709 01/06/2019 645.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 470.85   658.8/Hav/Student Collection Sr Batch PG/MMS 11135710 01/06/2019 645.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 470.85 2 658.8/Hav/Student Collection Sr Batch PG/MMS 11135711 11/02/2021 645.00 13/07/2018 04/01/2021
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 470.85   658.8/Hav/Student Collection Sr Batch PG/MMS 11135712 01/06/2019 645.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 470.85   658.8/Hav/Student Collection Sr Batch PG/MMS 11135713 01/06/2019 645.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 470.85   658.8/Hav/Student Collection Sr Batch PG/MMS 11135714 01/06/2019 645.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 470.85   658.8/Hav/Student Collection Sr Batch PG/MMS 11135715 01/06/2019 645.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 470.85   658.8/Hav/Student Collection Sr Batch PG/MMS 11135716 26/02/2022 645.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 470.85 3 658.8/Hav/Student Collection Sr Batch PG/MMS 11135717 06/02/2021 645.00 13/07/2018 31/12/2020
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 470.85   658.8/Hav/Student Collection Sr Batch PG/MMS 11135718 01/06/2019 645.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 470.85   658.8/Hav/Student Collection Sr Batch PG/MMS 11135719 01/06/2019 645.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 470.85   658.8/Hav/Student Collection Sr Batch PG/MMS 11135720 01/06/2019 645.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 470.85   658.8/Hav/Student Collection Sr Batch PG/MMS 11135721 01/06/2019 645.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 470.85 1 658.8/Hav/Student Collection Sr Batch PG/MMS 11135722 01/06/2019 645.00 13/07/2018 27/11/2018
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 470.85   658.8/Hav/Student Collection Sr Batch PG/MMS 11135723 01/06/2019 645.00 13/07/2018  
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 470.85 2 658.8/Hav/Student Collection Sr Batch PG/MMS 11135724 06/09/2021 645.00 13/07/2018 04/01/2021
    Dewey Decimal Classification     Main Library Main Library 13/07/2018 4 470.85   658.8/Hav/Student Collection Sr Batch PG/MMS 11135725 01/06/2019 645.00 13/07/2018  

Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM