IES Management College And Research Centre

Adcult USA: the trimph of advertising in american culture (Record no. 50236)

MARC details
000 -LEADER
fixed length control field 01557 a2200169 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181102b ||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1/Twi
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Twitchell, James B.
9 (RLIN) 32360
245 ## - TITLE STATEMENT
Title Adcult USA: the trimph of advertising in american culture
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York
Name of publisher, distributor, etc Columbia University Press
Date of publication, distribution, etc 1996
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 279
Other physical details Paper
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Preface<br/>1. Plop, Plop, Fizz, Fizz: American Culture Awash in a Sea of Advertising<br/>2. We Build Excitement: The Delivery of Adcult<br/>3. Strong Enough for a Man but Made for a Woman: The Work of Adcult<br/>4. Halo Everybody, Highlow: Adcult and the Collapse of Cultural Hierarcy<br/>5. Takes a Licking, but Keeps on Ticking: The Future of AdcultSelective Bibliography<br/>Index
520 ## - SUMMARY, ETC.
Summary, etc Twitchell is the beaming Koresh of Adcult.... Often amusing and illuminating, but always extreme—just like advertising.<br/>Time Out, New York<br/>What are we to make of this mixture of high and not-so-high culture? 'If we find the process invigorating, you call it bricolage,'writes Twitchell. 'If not, you call it tasteless.'<br/>Adweek<br/>Twitchell eloquently excoriates the standard dull rants about the evils of commercialism. In true postmodern fashion, he argues that there can be no meaningful division between high art and advertising.... Not a single page is without a cleverly turned sentence, thought-provoking remark, or outrageous conclusion.<br/>Wired
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising USA
9 (RLIN) 32361
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from
    Dewey Decimal Classification     Main Library Main Library 02/11/2018 Readers World - Bill No. 538/Dt. 15-10-2018 1499.50   659.1/Twi/36318 11136318 07/06/2022 2142.00 02/11/2018

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