Profiling Customers Based on Their Social Risk Perception: A Cluster Analysis Approach (Record no. 50305)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02126nam a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180828122944.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180828b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ghuman, Mandeep Kaur |
| 9 (RLIN) | 28790 |
| 245 ## - TITLE STATEMENT | |
| Title | Profiling Customers Based on Their Social Risk Perception: A Cluster Analysis Approach |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 41-52 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Past research asserts that social risk is an important determinant of consumer purchase behaviour; however, the characteristics of consumers who perceive high/low social risk in a purchase decision have been largely neglected. This study examines consumer social risk perception from a sample of Indian consumers of automobiles. The study segments the consumers using a cluster analysis, and explores differences between clusters based on consumers’ social risk perception and their psychological, cultural, and socio-demographic variables. Need for cognition (NFC) and risk-taking tendency are the two psychological variables focused in the study. The three cultural dimensions considered include collectivism, power distance, and masculinity. The cluster analysis yielded three clusters: high social risk perceivers, medium social risk perceivers, and low social risk perceivers. High social risk perceivers are found to be the individuals with high NFC, low risk-taking tendency, high collectivism, low power distance, and high masculinity. Medium social risk perceivers are the individuals with medium level of NFC, risk taking tendency and collectivism, and are low on power distance and masculinity. Low social risk perceivers are the consumers low in NFC, high in risk-taking tendency, low on collectivism, high on power distance, and low on masculinity. Further, each cluster was cross tabulated with consumer demographics. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Social risk perception, |
| Uncontrolled term | need for cognition, |
| Uncontrolled term | risk-taking tendency, |
| Uncontrolled term | cluster analysis |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mann, Bikram Jit Singh |
| 9 (RLIN) | 32204 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30632 |
| Host Itemnumber | 72110 |
| Main entry heading | RAINA, ROSHAN |
| Place, publisher, and date of publication | INDIAN INSTITUTE OF MANAGEMENT LUCKNOW |
| Other item identifier | 5559127 |
| Title | METAMORPHOSIS |
| International Standard Book Number | 0972-6225 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 28/08/2018 | Vol 17, No 1/ 5559127JA4 | 5559127JA4 | 28/08/2018 | 28/08/2018 |