Measuring the Immeasurable Corporate Reputation (Record no. 50306)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02106nam a2200241 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180828123535.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180828b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kaur, Amanpreet |
| 9 (RLIN) | 32205 |
| 245 ## - TITLE STATEMENT | |
| Title | Measuring the Immeasurable Corporate Reputation |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 53-64 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Research on any topic seems incomplete till the time a standardized measure for it is not evolved. Measuring intangible assets seems to be a challenging core for the financial academia. More specifically, assigning value to company’s reputation is subjective which confound researchers around the globe. Despite prolific research into this issue, its measurement still baffles the scholars, practitioners, and managers. Although large number of survey methods (like Fortune Most Admired Companies [FMAC] list) have been used extensively, but certain serious limitations of these methods, finally paved way for quantitative tools to measure corporate reputation. An endeavour has been made through current study to compile the efforts of various researchers, who developed proxies for measuring corporate reputation. Reputation of 500 Indian companies constituting BSE 500 index has been measured using six proxies, and Spearman correlation is computed among these proxies. It is interesting to observe that Indian companies are able to maintain their reputation over the years. The findings of the study clearly reveal that reputation research still lacks a concrete measurement. It is high time for the accounting standard setters to devise a framework for measuring and reporting corporate reputation as it has been widely acclaimed as an indispensable asset. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Corporate reputation, |
| Uncontrolled term | corporate social responsibility, |
| Uncontrolled term | firm age |
| Uncontrolled term | listing age |
| Uncontrolled term | shareholder return |
| Uncontrolled term | market capitalization |
| Uncontrolled term | price-earning ratio |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Singh, Balwinder |
| 9 (RLIN) | 32206 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30632 |
| Host Itemnumber | 72110 |
| Main entry heading | RAINA, ROSHAN |
| Place, publisher, and date of publication | INDIAN INSTITUTE OF MANAGEMENT LUCKNOW |
| Other item identifier | 5559127 |
| Title | METAMORPHOSIS |
| International Standard Book Number | 0972-6225 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 28/08/2018 | Vol 17, No 1/ 5559127JA5 | 5559127JA5 | 28/08/2018 | 28/08/2018 |