Disciplined entrepreneurship: 24 steps to a successful startup (Record no. 50326)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03172 a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181012b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-265-7164-2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.04/Aul |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aulet, Bill |
| 9 (RLIN) | 32332 |
| 245 ## - TITLE STATEMENT | |
| Title | Disciplined entrepreneurship: 24 steps to a successful startup |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Wiley India Pvt. Ltd., |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XV, 272 |
| Other physical details | Hard Bound |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PREFACE xiii<br/><br/>ACKNOWLEDGMENTS xv<br/><br/>INTRODUCTION 1<br/><br/>SIX THEMES OF THE 24 STEPS 11<br/><br/>STEP 0 Getting Started 15<br/><br/>STEP 1 Market Segmentation 23<br/><br/>STEP 2 Select a Beachhead Market 41<br/><br/>STEP 3 Build an End User Profile 49<br/><br/>STEP 4 Calculate the Total Addressable Market (TAM) Size for the Beachhead Market 57<br/><br/>STEP 5 Profile the Persona for the Beachhead Market 69<br/><br/>STEP 6 Full Life Cycle Use Case 83<br/><br/>STEP 7 High-Level Product Specification 91<br/><br/>STEP 8 Quantify the Value Proposition 103<br/><br/>STEP 9 Identify Your Next 10 Customers 113<br/><br/>STEP 10 Define Your Core 121<br/><br/>STEP 11 Chart Your Competitive Position 131<br/><br/>STEP 12 Determine the Customer’s Decision-Making Unit (DMU) 139<br/><br/>STEP 13 Map the Process to Acquire a Paying Customer 149<br/><br/>STEP 14 Calculate the Total Addressable Market Size for Follow-on Markets 157<br/><br/>STEP 15 Design a Business Model 163<br/><br/>STEP 16 Set Your Pricing Framework 173<br/><br/>STEP 17 Calculate the Lifetime Value (LTV) of an Acquired Customer 181<br/><br/>STEP 18 Map the Sales Process to Acquire a Customer 195<br/><br/>STEP 19 Calculate the Cost of Customer Acquisition (COCA) 203<br/><br/>STEP 20 Identify Key Assumptions 219<br/><br/>STEP 21 Test Key Assumptions 225<br/><br/>STEP 22 Define the Minimum Viable Business Product (MVBP) 235<br/><br/>STEP 23 Show That “The Dogs Will Eat the Dog Food” 245<br/><br/>STEP 24 Develop a Product Plan 253<br/><br/>POSTLUDE: A BUSINESS IS MORE THAN 24 STEPS 261<br/><br/>GLOSSARY 263<br/><br/>ABOUT THE AUTHOR 265<br/><br/>INDEX 267 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Description<br/>24 Steps to Success!<br/><br/>Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. <br/><br/>You will learn:<br/><br/>Why the “F” word – focus – is crucial to a startup’s success<br/>Common obstacles that entrepreneurs face – and how to overcome them<br/>How to use innovation to stand out in the crowd – it’s not just about technology<br/>Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.<br/><br/>Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Entrepreneurship |
| 9 (RLIN) | 32333 |
| Topical term or geographic name as entry element | Startup |
| 9 (RLIN) | 32334 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 12/10/2018 | Granth - GR - 18-CRB-311/Dt. 12-09-2018 | 479.20 | 338.04/Aul/36316 | 11136316 | 07/06/2022 | 599.00 | 12/10/2018 |