Growth IQ: master the 10 paths to grow your business (Record no. 50412)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02827 a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181115b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1529004670 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 650.1/Bov |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bova, Tiffani |
| 9 (RLIN) | 32424 |
| 245 ## - TITLE STATEMENT | |
| Title | Growth IQ: master the 10 paths to grow your business |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New york 2018 |
| Name of publisher, distributor, etc | Macmillan |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 337 |
| Other physical details | Paper |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Synopsis<br/>Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. We're witnessing an age of endless customization, and growth strategy is no exception. There's no one size fits all strategy; a winning strategy for one business may spell doom for another.<br/><br/>In Growth IQ, Bova determines that there are ten simple--but easily misunderstood--growth paths, and explains how companies can get a handle on their particular business context, and use it to determine the right combination and sequence of growth paths to take them into the future.<br/><br/>Bova breaks down the strategies deployed by a wide range of companies to show you how:<br/><br/>* GE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R&D and customer experience.<br/>* Marvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters, instead of just comic books.<br/>* Gateway's attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth.<br/><br/>Whether your company is on a growth spurt, in a worrying stall, or showing signs of decline, Growth IQ is your map to charting the course of your company's future.<br/><br/>Too many companies foster cultures of burnout in the pursuit of short-term growth as an end in itself. Smart growth is sustainable growth and Tiffani Bova shows us how to maintain it by building a purpose-led culture and leveraging, instead of sacrificing, the dedication of your people.<br/>Arianna Huffington, Founder & CEO, Thrive Global and Founder - Huffington Post<br/><br/>We all want our business to grow, but how can we make that happen? Fortunately, Tiffani Bova is here with answers. In this smart book, she reveals ten growth paths — from creating an inspiring customer experience to disrupting business as usual. And she backs her findings with solid data and examples from thriving companies. You’ve got a choice: Tread the old paths or follow Bova into the future. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Success in business, |
| 9 (RLIN) | 32425 |
| Topical term or geographic name as entry element | Growth of business |
| 9 (RLIN) | 32426 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 15/11/2018 | Granth - Bill No. 454/Dt. 06-11-2018 | 440.00 | 3 | 650.1/Bov/36359 | 11136359 | 07/06/2022 | 19/08/2019 | 550.00 | 15/11/2018 |