A study on audience behaviour towards Mcdonald's Television Advertisement (Record no. 50772)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00437nam a2200145Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | MMS-Mar/16-18/4442456 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Inzimamul-Haque Patel |
| 250 ## - EDITION STATEMENT | |
| Edition statement | M-16-44 |
| 245 ## - TITLE STATEMENT | |
| Title | A study on audience behaviour towards Mcdonald's Television Advertisement |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mumbai |
| Date of publication, distribution, etc | 43191 |
| Name of publisher, distributor, etc | IES Management College and Research Centre |
| 300 ## - PHYSICAL DESCRIPTION | |
| Accompanying material | CD |
| 500 ## - GENERAL NOTE | |
| General note | Prof. Suhas Pai |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising, Consumer behaviour |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Project Report |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Project Report -Finance | Main Library | Main Library | 12/12/2018 | MMS-Mar/16-18/4442456 | 4442456 | 12/12/2018 | 12/12/2018 |