MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01930 a2200229 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190205b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-0-241-28826-9 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.4038/Lys |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lyseggen, Jorn |
| 9 (RLIN) |
32912 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Outside insight: navigating a world drowning in data |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
UK |
| Name of publisher, distributor, etc |
Portfolio Penguin |
| Date of publication, distribution, etc |
2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 315 |
| Other physical details |
Paper |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Is your business looking out?<br/><br/>The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend, patent applications and more.<br/><br/>As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind.<br/><br/>Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Data Mining, |
| 9 (RLIN) |
33170 |
|
|---|
| Topical term or geographic name as entry element |
Business Intelligence, |
| 9 (RLIN) |
33171 |
|
|---|
| Topical term or geographic name as entry element |
Big data, |
| 9 (RLIN) |
33172 |
|
|---|
| Topical term or geographic name as entry element |
Decision Making, |
| 9 (RLIN) |
33173 |
|
|---|
| Topical term or geographic name as entry element |
Knowldege Management, |
| 9 (RLIN) |
33174 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| 9 (RLIN) |
33175 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Book |
