Switching Behaviour of Young Adults in Cellular Service Industry: An Empirical Study of Pakistan (Record no. 50975)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01935nam a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190123160147.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190123b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aslam, Wajeeha |
| 9 (RLIN) | 32957 |
| 245 ## - TITLE STATEMENT | |
| Title | Switching Behaviour of Young Adults in Cellular Service Industry: An Empirical Study of Pakistan |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 635–649 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The switching behaviour in cellular services has been constantly observed in the consumers. Therefore, it becomes difficult for cellular service providers to gain the competitive advantage and retain the consumers. The main focus of this study is to observe the factors that are pushing consumers to switch from their present cellular network. For the collection of data, questionnaire was rotated among the university students. In total, 247 useful responses were used in order to get the findings. Exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation model (SEM) were used for the evaluation of data. The findings show that inconvenience have a negative and significant impact on switching behaviour of the young adults. As compared to this, service encounter failure and attraction by competitors have a positive and significant impact on switching behaviour of the young adults. This study will help the companies in understanding the behaviour of the cellular subscribers and will also help to sustain them. The article also highlights the factors that are important for the consumers before making decision for final purchase or switching the network. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Switching behavior, |
| Uncontrolled term | technology change, |
| Uncontrolled term | switching cost, |
| Uncontrolled term | pricing, inconvenience, |
| Uncontrolled term | attraction by competitors |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Frooghi, Reema |
| 9 (RLIN) | 32958 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 29349 |
| Host Itemnumber | 70966 |
| Main entry heading | BANIK, ARINDAM |
| Place, publisher, and date of publication | NEW DELHI SAGE PUBLISHING PVT. LTD. |
| Other item identifier | 5558944 |
| Title | GLOBAL BUSINESS REVIEW |
| International Standard Serial Number | 0972-1509 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 23/01/2019 | Vol 19, No 3/ 5558944JA8 | 5558944JA8 | 23/01/2019 | 23/01/2019 |