Future marketing: wining in the prosumer age (Record no. 51019)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01884 a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190222b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-692-77506-6 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/Wue |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wuebben, Jon |
| 9 (RLIN) | 4643 |
| 245 ## - TITLE STATEMENT | |
| Title | Future marketing: wining in the prosumer age |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | USA |
| Name of publisher, distributor, etc | Content Launch Press |
| Date of publication, distribution, etc | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 290 |
| Other physical details | Paper |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The future: It is ours to create. We can build it in whatever way we want to. As you peer into the coming years and see the opportunities, the truth is clear: there has never been a better time to be a marketer. The next fifteen years will unleash unprecedented improvements in social connection, efficiency and quality of life, for everyone, the world over. Well-known marketing industry leader, Jon Wuebben, draws on the latest research, data and predictions across multiple disciplines to show you: *How cultural and technological shifts will impact the marketing practice *How content marketing and marketing technology will change *How to transition from brand messages to multi-sensory experiences *Why platforms will supplant brands for building an audience *Why Mega Trends will serve as signposts for connecting with your audience *What the world's foremost futurists are predicting for the next 15 years *Why the Prosumer will be the new customer *What the marketing practice will look like in the year 2021 & 2030 *How to plan whether you're an enterprise, agency, SMB or a local business Like everything else, marketing will change dramatically in the coming years. Future Marketing is your handbook to navigate the exciting, upcoming terrain. So, take a seat, buckle up and get ready; the train to the future of marketing is leaving the station! |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 9 (RLIN) | 33300 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Main Library | Main Library | 22/02/2019 | Amazon - Bill No. 403-3072250-9873911/Dt. 30/01/19 | 2770.03 | 658.8/Wue/36495 | 11136495 | 07/06/2022 | 2770.03 | 22/02/2019 |