Assessing the Impact of Online Retailer Models on Consumer’s Attitude and Purchase Intentions (Record no. 51062)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01558nam a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190228134850.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190228b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nagar, Kamal |
| 9 (RLIN) | 33304 |
| 245 ## - TITLE STATEMENT | |
| Title | Assessing the Impact of Online Retailer Models on Consumer’s Attitude and Purchase Intentions |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1-12 pp |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The purpose of this research was to examine the influence of online retailer models on Indian consumer’s attitude towards retail websites and their purchase intentions. Using an online shopping scenario, a case study was conducted on 240 postgraduate marketing students at an Indian university to evaluate the effects of two online shopping website factors on the user’s attitude towards retail websites and their purchase intentions. The findings of the study suggest that players in the e-tailing business should increasingly move towards multi category purchase model to increase the purchase intentions of the consumers. They also need to constantly review and upgrade the services offered to ensure increased intentions to purchase. The findings can enable online retailers in India to explore and shape the Internet as the next big business opportunity. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Multi-product category |
| Uncontrolled term | niche category |
| Uncontrolled term | hybrid sites |
| Uncontrolled term | purchase intentions |
| Uncontrolled term | attitude towards retailing websites. |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 50183 |
| Host Itemnumber | 72047 |
| Main entry heading | Sage Publication |
| Place, publisher, and date of publication | New Delhi Sage Publication |
| Other item identifier | 5559095 |
| Title | IIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEW |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 28/02/2019 | Vol 7, No 1/ 5559095JA1 | 5559095JA1 | 28/02/2019 | 28/02/2019 |