Self and Identity of Being an Ideal Woman: An Exploratory Qualitative Study (Record no. 51065)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01526nam a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190228161633.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190228b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ranjitha G.P. |
| 9 (RLIN) | 33308 |
| 245 ## - TITLE STATEMENT | |
| Title | Self and Identity of Being an Ideal Woman: An Exploratory Qualitative Study |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 33-43 pp. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Gender roles and their stereotyped behaviour is influenced by various factors, both external and internal, during the course of an individual’s life. But, the identity of being an ideal woman is allegedly triggered by marketing. It seems to create an identity benchmark in the society and a pressure in women to comply with these identity standards. These efforts to adhere to the ideal woman benchmark is reflected in women’s consumption. But, what does it mean to be an ideal woman? To explore this, we conducted 20 interviews. The study identified that being an ideal woman is being beautiful and feminine, and to have stereotyped perfect bodies and behaviour. These seem to be driven by the expectations from men, which bring transitions in a woman’s public and private self. The study also discusses the implications to marketing and advertising. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Self, identity |
| Uncontrolled term | ideal woman |
| Uncontrolled term | compliance pressure |
| Uncontrolled term | ideal consumption |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Unnithan, Anandakuttan B. |
| 9 (RLIN) | 33309 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 50183 |
| Host Itemnumber | 72047 |
| Main entry heading | Sage Publication |
| Place, publisher, and date of publication | New Delhi Sage Publication |
| Other item identifier | 5559095 |
| Title | IIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEW |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 28/02/2019 | Vol 7, No 1/ 5559095JA4 | 5559095JA4 | 28/02/2019 | 28/02/2019 |