Analysing and Prioritizing the Antecedents of Customer Shopping Experience Using Analytical Hierarchy Process (AHP) Modelling (Record no. 51067)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02282nam a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190228162439.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190228b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Singh, Priyanka |
| 9 (RLIN) | 33315 |
| 245 ## - TITLE STATEMENT | |
| Title | Analysing and Prioritizing the Antecedents of Customer Shopping Experience Using Analytical Hierarchy Process (AHP) Modelling |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 59-74 pp. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The aim of this study is to analyse and prioritize the antecedents of customer shopping experience to enhance the understanding of marketers about what their consumers really want. The construct of customer shopping experience in the consumer behaviour theory is a well acclaimed one and has been studied in several contexts with varied perspectives; however, the researchers seldom noticed any endeavour to prioritize the antecedents of the shopping experience from the experts’ viewpoint. The present study endeavours to utilize analytical hierarchy process (AHP) modelling to find the degree of importance that customers attach to different criteria of the three key precursors of shopping experience, that is, the store environment, the social environment and the purchase motives with their underlying sub-criteria. The results of the study evidently propagate social environment as the most important criterion followed by store environment and purchase motives. This ranking is not just an ordinary exposition of placing one before another, but it expounds that the consumer is much concerned about the environment while making a buying decision. The key sub-criterion of social environment is customer interaction, which means that the customer is more concerned about the social interactions that have the potential to influence their psychology when they shop with their family or peer group. These results have several interestingly explorable implications for both retailers as well as marketers. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Customer shopping experience |
| Uncontrolled term | social environment |
| Uncontrolled term | store environment |
| Uncontrolled term | purchase motives |
| Uncontrolled term | analytical hierarchy process |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Singh, Maninder |
| 9 (RLIN) | 33316 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 50183 |
| Host Itemnumber | 72047 |
| Main entry heading | Sage Publication |
| Place, publisher, and date of publication | New Delhi Sage Publication |
| Other item identifier | 5559095 |
| Title | IIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEW |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 28/02/2019 | Vol 7, No 1/ 5559095JA6 | 5559095JA6 | 28/02/2019 | 28/02/2019 |