Ghee with Glee: A Study of How Consumers Evaluate Product Packaging (Record no. 51073)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01821nam a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190305124356.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190305b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chavadi, Chandan Andanesh |
| 9 (RLIN) | 33327 |
| 245 ## - TITLE STATEMENT | |
| Title | Ghee with Glee: A Study of How Consumers Evaluate Product Packaging |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 100 -110 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The main objective of this empirical study is to comprehend how consumers appraise product packaging. Three quality attributes of packaging – technical, functional and informational - and their influence on consumer satisfaction and loyalty were assessed. The study was conducted on Ghee product packaging, involving 199 family units, using four types of packaging. A total of 398 structured questionnaire was used to collect the data from both the moments (moment of purchase and after usage). Statistical tools such as ‘SPSS’ and ‘AMOS 20’were used to construct and evaluate the sequential chain of quality attributes, satisfaction and loyalty. The results identify the most and least valued quality attributes and what differences persist between the four types of ghee packaging. This study contributes to the body of knowledge in terms of consumers’ purchase experiences with regard to the packed ghee product. The present study provides empirical perspectives to marketing managers, product managers and ad agencies, besides throwing up business implications. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Packaging |
| Uncontrolled term | Technical Quality |
| Uncontrolled term | Functional Quality, |
| Uncontrolled term | Informational Quality, |
| Uncontrolled term | Satisfaction, Loyalty, SEM |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vishwanatha, M R |
| 9 (RLIN) | 33328 |
| Personal name | Mubeen, Samiya |
| 9 (RLIN) | 33329 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30632 |
| Host Itemnumber | 74008 |
| Main entry heading | RAINA, ROSHAN |
| Place, publisher, and date of publication | INDIAN INSTITUTE OF MANAGEMENT LUCKNOW |
| Other item identifier | 5559935 |
| Title | METAMORPHOSIS |
| International Standard Book Number | 0972-6225 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 05/03/2019 | Vol 17, No 2/ 5559935JA4 | 5559935JA4 | 05/03/2019 | 05/03/2019 |