Behavioural Intention to the Use of Mobile Banking in Kerala: An Application of Extended Classical Technology Acceptance Model (Record no. 51074)
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000 -LEADER | |
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fixed length control field | 01792nam a2200205 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20190305124947.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 190305b ||||| |||| 00| 0 eng d |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Saji, T. G. |
9 (RLIN) | 33330 |
245 ## - TITLE STATEMENT | |
Title | Behavioural Intention to the Use of Mobile Banking in Kerala: An Application of Extended Classical Technology Acceptance Model |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 111-119 p. |
520 ## - SUMMARY, ETC. | |
Summary, etc | This research, using an extended version of classical technology acceptance model (TAM), investigates the factors influencing the adoption behaviour of mobile technology in banking. Survey data on 214 banking customers in Kerala were analysed under a structural equation modeling (SEM) framework and the results confirm the usefulness of TAM in predicting mobile banking adoption behaviour. The exogenous constructs from the original TAM, perceived usefulness (PU), and perceived ease of use (PEU) along with two additional constructs in the extended model, perceived credibility (PC) and perceived self-efficacy (PSE), emerged out as significant antecedents of the behavioural intention of customers, especially of an educated youth, towards the use of mobile technology in banking. Findings ultimately suggest that accurate and consistent identification of customers’ propensity to adopt technology banking provides strategic map to banks from emerging markets to grow in underserved markets, achieve omni-channel presence, and disrupt value chain components. |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Technology banking, |
Uncontrolled term | adoption behaviour |
Uncontrolled term | technology acceptance model, |
Uncontrolled term | structural equation modeling |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Paul, Deepa |
9 (RLIN) | 33331 |
773 0# - HOST ITEM ENTRY | |
Host Biblionumber | 30632 |
Host Itemnumber | 74008 |
Main entry heading | RAINA, ROSHAN |
Place, publisher, and date of publication | INDIAN INSTITUTE OF MANAGEMENT LUCKNOW |
Other item identifier | 5559935 |
Title | METAMORPHOSIS |
International Standard Book Number | 0972-6225 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Journal Article |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
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Dewey Decimal Classification | Main Library | Main Library | 05/03/2019 | Vol 17, No 2/ 5559935JA5 | 5559935JA5 | 05/03/2019 | 05/03/2019 |