IES Management College And Research Centre

Behavioural Intention to the Use of Mobile Banking in Kerala: An Application of Extended Classical Technology Acceptance Model (Record no. 51074)

MARC details
000 -LEADER
fixed length control field 01792nam a2200205 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190305124947.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190305b ||||| |||| 00| 0 eng d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Saji, T. G.
9 (RLIN) 33330
245 ## - TITLE STATEMENT
Title Behavioural Intention to the Use of Mobile Banking in Kerala: An Application of Extended Classical Technology Acceptance Model
300 ## - PHYSICAL DESCRIPTION
Extent 111-119 p.
520 ## - SUMMARY, ETC.
Summary, etc This research, using an extended version of classical technology acceptance model (TAM), investigates the factors influencing the adoption behaviour of mobile technology in banking. Survey data on 214 banking customers in Kerala were analysed under a structural equation modeling (SEM) framework and the results confirm the usefulness of TAM in predicting mobile banking adoption behaviour. The exogenous constructs from the original TAM, perceived usefulness (PU), and perceived ease of use (PEU) along with two additional constructs in the extended model, perceived credibility (PC) and perceived self-efficacy (PSE), emerged out as significant antecedents of the behavioural intention of customers, especially of an educated youth, towards the use of mobile technology in banking. Findings ultimately suggest that accurate and consistent identification of customers’ propensity to adopt technology banking provides strategic map to banks from emerging markets to grow in underserved markets, achieve omni-channel presence, and disrupt value chain components.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Technology banking,
Uncontrolled term adoption behaviour
Uncontrolled term technology acceptance model,
Uncontrolled term structural equation modeling
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Paul, Deepa
9 (RLIN) 33331
773 0# - HOST ITEM ENTRY
Host Biblionumber 30632
Host Itemnumber 74008
Main entry heading RAINA, ROSHAN
Place, publisher, and date of publication INDIAN INSTITUTE OF MANAGEMENT LUCKNOW
Other item identifier 5559935
Title METAMORPHOSIS
International Standard Book Number 0972-6225
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Journal Article
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from
    Dewey Decimal Classification     Main Library Main Library 05/03/2019   Vol 17, No 2/ 5559935JA5 5559935JA5 05/03/2019 05/03/2019

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