Ethical Challenges in Neuromarketing : A Research Agenda (Record no. 51132)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01906nam a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190411142936.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190411b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Alexander, Jacob |
| 9 (RLIN) | 33459 |
| 245 ## - TITLE STATEMENT | |
| Title | Ethical Challenges in Neuromarketing : A Research Agenda |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 34-69 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Neuromarketing is an emerging field which connects disciplines such as psychology, science, neurology, marketing, and neuroscience with economics. The main goal of neuromarketing is to explore how the brain is physiologically affected by various marketing strategies and advertising tools. The article discussed various neuromarketing techniques and their applications and aimed to examine the common ethical concerns of neuromarketing, emphasizing on the potential threats and risks to the consumers. A meta - analysis approach was used to capture the content of appropriate literatures and content analysis was done to support the views. As examined in the paper, neuromarketing studies the different emotions that are associated with human decision making and uses this information to improve the effectiveness of marketing. The benefits of this study can be taken to the marketing domain. This paper identified and addressed the qualitative impact of neuromarketing in different fields of advertisements and promotions. It also provided the metadata for future researchers to think about the universal code of ethics and objectives that can be implemented to promote the development of research in neuromarketing in a more positive light. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Ethical Challenges |
| Uncontrolled term | Neuromarketing, |
| Uncontrolled term | Consumer Buying Behaviour |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shenoy,, Veena |
| 9 (RLIN) | 33460 |
| Personal name | Yadav, Aradhna |
| 9 (RLIN) | 33461 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30302 |
| Host Itemnumber | 74252 |
| Main entry heading | GILANI, MEENAKSHI |
| Place, publisher, and date of publication | INDIAN JOURNAL OF MARKETING 2012 NEW DELHI |
| Other item identifier | 55510112 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 11/04/2019 | Vol 49, No 3/ 55510112JA3 | 55510112JA3 | 11/04/2019 | 11/04/2019 |