Service-Dominant Orientation in Two-Wheeler Industry in India. (Record no. 51143)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01797nam a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190425123955.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190425b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Verma, Agrim |
| 9 (RLIN) | 33481 |
| 245 ## - TITLE STATEMENT | |
| Title | Service-Dominant Orientation in Two-Wheeler Industry in India. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 37-53 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The recent perspective on customer orientation in marketing world focuses on service-dominant orientation. Service-dominant orientation involves an interactional role of the customer by emphasizing on the importance of customer as cocreator of value. The paper aims to study service-dominant orientation in two-wheeler industry in India, and also the perception about service-dominant orientation in two-wheeler industry across gender, educational qualification and monthly income. The study is descriptive in nature. The authors use the service-dominant orientation scale consisting of six distinct dimensions, namely, relational interaction, ethical interaction, individuated interaction, empowered interaction, concerted interaction and developmental interaction. The test used for analysis includes oneway ANOVA. The results indicate that service-dominant orientation plays a critical role in enhancing buyer-seller relationship. The involvement of customers as value cocreators improvises the whole process of transactional exchange. Services play a significant role in two-wheeler industry in India because of high levels of competition and rivalry between players in the industry |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | service-dominant orientation scale |
| Uncontrolled term | buyer-seller relationship |
| Uncontrolled term | transactional exchange. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bedi, Monica |
| 9 (RLIN) | 33482 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30416 |
| Host Itemnumber | 74209 |
| Main entry heading | MURTHY, E N |
| Place, publisher, and date of publication | IUP PUBLICATION HYDERABAD |
| Other item identifier | 55510090 |
| Title | BUSINESS STRATEGY |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 25/04/2019 | Vol 16, No 1/ 55510090JA3 | 55510090JA3 | 25/04/2019 | 25/04/2019 |