The Corporate Heritage Brand Development Process: A New Institutional Theory Approach. (Record no. 51149)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01525nam a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190425145844.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190425b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Otubanjo, Olutayo |
| 9 (RLIN) | 31372 |
| 245 ## - TITLE STATEMENT | |
| Title | The Corporate Heritage Brand Development Process: A New Institutional Theory Approach. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 7-33 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The paper examines how the concept of corporate heritage brand management develops, based on a comprehensive review of academic literature on the meaning, components and models of corporate heritage brand management. Specifically, the study unearths the developmental processes from a new institutionalism theory perspective. Two important findings emerged. The first finding introduced new mandatory components of corporate brand heritage, namely, craftsmanship, date of inception and product ingredients. The second finding--a new institutional-driven model was advanced to give insight into the corporate heritage brand development process. The findings of this study are useful in guiding managers responsible for corporate branding and corporate communication. It also contributes knowledge by expanding the mandatory components of corporate heritage brand. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Product management |
| Uncontrolled term | Workmanship |
| Uncontrolled term | Corporate communications |
| Uncontrolled term | Expansion (Business) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Adegbile, Oluwaseun Eniola |
| 9 (RLIN) | 33491 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30415 |
| Host Itemnumber | 74210 |
| Main entry heading | MURTHY, E N |
| Place, publisher, and date of publication | IUP PUBLICATION HYDERABAD |
| Other item identifier | 55510091 |
| Title | BRAND MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 25/04/2019 | ol 16, No 1/ 55510091JA1 | 55510091JA1 | 25/04/2019 | 25/04/2019 |