IES Management College And Research Centre

A Conceptual Framework of Antecedents of Service Loyalty in Health Care: Patients’ Perspective (Record no. 51419)

MARC details
000 -LEADER
fixed length control field 02340nam a2200217 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190611175807.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190611b ||||| |||| 00| 0 eng d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name George, Ajimon
9 (RLIN) 33695
245 ## - TITLE STATEMENT
Title A Conceptual Framework of Antecedents of Service Loyalty in Health Care: Patients’ Perspective
300 ## - PHYSICAL DESCRIPTION
Extent 50-59 p.
520 ## - SUMMARY, ETC.
Summary, etc As the health care sector in India is becoming more and more competitive, researchers and practitioners are getting increasingly interested in exploring how post-purchase behaviour of patients can be managed and high level of patient loyalty can be ensured. Patient loyalty has gained immense importance in health care service sector in India because of the drastic changes that have taken place in health care market in the last two decades. Today, the health care market is characterized by intense competition and specialization. Hospital management is increasingly recognizing the need to focus on patient loyalty as a means to achieve profitability and also to improve their competitive position. In this article, we theoretically explore the relationship of the antecedents of patient loyalty (service quality, perceived value, corporate image and perceived price fairness) and its outcomes (patients’ satisfaction and patient loyalty). The outcome of this research is a conceptualization of antecedents of patients’ loyalty in the context of health care supported by research propositions based on the existing literature. The article contributes to the existing literature a hypothesized model that permits the examination of consumer behavioural procedures with regard to service quality, perceived value, perceived price fairness, corporate image, patient satisfaction and patient loyalty. Exploring these processes through empirical studies in future will provide new insights, which will help hospital management retain existing customers and attract new customers.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Service quality,
Uncontrolled term perceived value,
Uncontrolled term corporate image,
Uncontrolled term perceived price fairness,
Uncontrolled term patients’ satisfaction and patient loyalty
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sahadevan, Jobin
9 (RLIN) 33696
773 0# - HOST ITEM ENTRY
Host Biblionumber 50183
Host Itemnumber 74541
Main entry heading Sage Publication
Place, publisher, and date of publication New Delhi Sage Publication
Other item identifier 55510300
Title IIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEW
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Journal Article
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from
    Dewey Decimal Classification     Main Library Main Library 11/06/2019   Vol 8, No 1/ 55510300JA5 55510300JA5 11/06/2019 11/06/2019

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