Toys as Food Premiums : Does it Promote Unhealthy Eating Habits? (Understanding Mother's Perspective) (Record no. 51443)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02426nam a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190613163909.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190613b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shah, Manjot Kaur |
| 9 (RLIN) | 33750 |
| 245 ## - TITLE STATEMENT | |
| Title | Toys as Food Premiums : Does it Promote Unhealthy Eating Habits? (Understanding Mother's Perspective) |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 36-47 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Purpose: The study analyzed the role premiums play in selection of food items, and the source of information about toys as premium. The study also analyzed the attitude of children towards products with toys as premium and also the attitude of mothers towards the quality of toy premiums promoting unhealthy eating habits among kids.<br/><br/>Design/ Methodology/ Approach: The study was based on data collected from 110 mothers with children in the age group of 4 - 10 years. Mothers are considered as the primary caretakers of children; so, their opinion was considered. The instrument for the study was a self-administered questionnaire. The study was conducted from January - March 2018.<br/><br/>Findings: Premiums play a very important role in the selection of food products by children. They were more interested in premiums than in the food products. Mothers, on the other hand, were concerned about the unhealthy eating habits and quality of premiums. Mothers were of the view that educational and creative toys should be provided with the food products. The marketers should also use premiums for promoting healthy food products.<br/><br/>Research Limitations: The study was conducted in Delhi - NCR only. The study only took into consideration mothers' perspectives, and children’s attitude was not measured directly.<br/><br/>Managerial Implications: Research findings from this study have implications for policy makers from a public health perspective; marketers for designing their promotional strategies; and for parents to take their decisions for the betterment of their kids.<br/><br/>Originality/ Value: The present study would help marketers in understanding the role premiums plays in selection of food products. They will also understand the attitude of mothers and children towards the premiums. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Children |
| Uncontrolled term | Advertisements |
| Uncontrolled term | Food |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Malik, Garima |
| 9 (RLIN) | 33751 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30302 |
| Host Itemnumber | 73957 |
| Main entry heading | GILANI, MEENAKSHI |
| Place, publisher, and date of publication | INDIAN JOURNAL OF MARKETING 2012 NEW DELHI |
| Other item identifier | 5559912 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 13/06/2019 | Vol 49, No 1/ 5559912JA3 | 5559912JA3 | 13/06/2019 | 13/06/2019 |