Purchasing Criteria for Apparels among Indian Consumers (Record no. 51444)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01451nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190613164357.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190613b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, Pawan |
| 9 (RLIN) | 33752 |
| 245 ## - TITLE STATEMENT | |
| Title | Purchasing Criteria for Apparels among Indian Consumers |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 48-60 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The present study attempted to evaluate the nature of the fashion industry, and preferential factors accounting for purchasing particular apparels by the customers. The present study was based on primary data and was conducted in four major cities of Punjab, that is, Ludhiana, Sangrur, Patiala, and Chandigarh. By using suitable sampling technique, a sample of 400 respondents was selected for the study. The consumer preferences were assessed on the basis of various parameters like design, quality, price, availability, style, brand image, etc. of the apparels. The study concluded that 'style' and 'design' were the first and second preferences of the Indian customers rather than the 'brand name.' Thus, the apparels organizations are directed to account for these parameters in production and marketing promotional strategies and plans. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Fashion |
| Uncontrolled term | Apparels |
| Uncontrolled term | Garret Ranking |
| Uncontrolled term | Preferences. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kanchan |
| 9 (RLIN) | 33753 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30302 |
| Host Itemnumber | 73957 |
| Main entry heading | GILANI, MEENAKSHI |
| Place, publisher, and date of publication | INDIAN JOURNAL OF MARKETING 2012 NEW DELHI |
| Other item identifier | 5559912 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 13/06/2019 | Vol 49, No 1/ 5559912JA4 | 5559912JA4 | 13/06/2019 | 13/06/2019 |