The Moderating Effect of Gender on Continuance Intention Toward Mobile Wallet Services in India (Record no. 51447)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02138nam a2200157 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190613171219.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190613b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Reddy,, T. Thirumal |
| 9 (RLIN) | 33757 |
| 245 ## - TITLE STATEMENT | |
| Title | The Moderating Effect of Gender on Continuance Intention Toward Mobile Wallet Services in India |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 48-62 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | With the rapid development of mobile technologies in the last decade, there are many benefits offered to both businesses and individuals, including evolution of an innovative payment method, that is, mobile wallet services. The rapid diffusion of 4G technologies, growth in mobile Internet users, increasing trend of shopping through smartphones, and government's demonetization policy in 2016 resulted in widespread usage of mobile wallet services in India. In this context, this study aimed at understanding the factors influencing the mobile wallet customers' satisfaction and motivations behind the continued usage of a specific service provider. Further, the study attempted to identify the differences in behavioural characteristics of mobile wallet users based on their gender. A conceptual model was developed to measure the impact of three significant variables, that is, perceived usefulness, perceived ease of use, and confirmation on the post-adoption behaviour of mobile wallet customers. The data were collected from 325 mobile wallet customers through a popular online survey website. The analysis of data using structural equation modeling provided certain important insights, including the positive and strong influence of perceived ease of use on both satisfaction and continuance intention, and satisfaction was found to be the key factor that motivated mobile wallet users to continue using a particular mobile wallet application. Finally, the moderating effect of gender on the hypothesized relationships proposed in the model was empirically supported. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Madhusudhana Rao, B. |
| 9 (RLIN) | 33758 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30302 |
| Host Itemnumber | 74529 |
| Main entry heading | GILANI, MEENAKSHI |
| Place, publisher, and date of publication | INDIAN JOURNAL OF MARKETING 2012 NEW DELHI |
| Other item identifier | 55510288 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 13/06/2019 | Vol 49, No 4/ 55510288JAJA4 | 55510288JAJA4 | 13/06/2019 | 13/06/2019 |