Untapped Relationship between Employer Branding, Anticipatory Psychological Contract and Intent to Join (Record no. 52368)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02143nam a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190806174400.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190806b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ruchika |
| 9 (RLIN) | 13574 |
| 245 ## - TITLE STATEMENT | |
| Title | Untapped Relationship between Employer Branding, Anticipatory Psychological Contract and Intent to Join |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 194–213 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | In the ever-changing business environment and fluctuating expectations of current generation from its employer, employer branding has become an important tool for organizations to establish themselves as the employer of choice amongst prospective employees. It is serving as the strategic tool for all the sectors to attract and retain the right pool of employees to gain strategic advantage and edge over competitors. The purpose of this article is to identify the dimensions of employer branding and its impact on the formation of anticipatory psychological contract (APC) and final intent of a candidate to join an organization. Using the qualitative data collected through semi-structured interviews from final year students of MCA and B.Tech., it provides an insight into how various dimensions of employer branding lead to the formation of APC and generates the final intent among the candidates to join an organization. It comprehensively analyzes the relationship between all three constructs, employer branding, APC and a candidate’s intent to join an organization in the form of a conceptual framework. The result reflects the direct relationship between employer branding and a candidate’s intent to join an organization and indirect relationship with APC as a mediator between the two. It also demonstrates the direct relationship between employer branding and APC. Managerial implications of the study are also discussed |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Employer branding |
| Uncontrolled term | Anticipatory psychological contract |
| Uncontrolled term | Intent to join |
| Uncontrolled term | Employer attractiveness |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Prasad, Asha |
| 9 (RLIN) | 34078 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 29349 |
| Host Itemnumber | 74523 |
| Main entry heading | BANIK, ARINDAM |
| Place, publisher, and date of publication | NEW DELHI SAGE PUBLISHING PVT. LTD. |
| Other item identifier | 55510282 |
| Title | GLOBAL BUSINESS REVIEW |
| International Standard Serial Number | 0972-1509 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 06/08/2019 | ol 20, No 1/ 55510282JA14 | 55510282JA14 | 06/08/2019 | 06/08/2019 |