An Empirical Study of Consumers Intention to Purchase Wooden Handicraft Items Online: Using Extended Technology Acceptance Model (Record no. 52383)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02244nam a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190807124316.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190807b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Yadav, Rohit |
| 9 (RLIN) | 34107 |
| 245 ## - TITLE STATEMENT | |
| Title | An Empirical Study of Consumers Intention to Purchase Wooden Handicraft Items Online: Using Extended Technology Acceptance Model |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 479–497 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Handicraft is one of the many productive sectors for developing countries. It contributes significantly towards economic growth. This study seeks to investigate consumers’ perception towards purchase of wooden handicraft items through e-commerce platform. The proposed extended technology acceptance model investigates the role of website quality, service and product perception on consumers purchase intention towards wooden handicraft items online. Trust acts as a mediator to study its effect on consumer intention. The effect of website quality, service and product perception was analyzed for the technology acceptance model constructs, namely perceived ease of use and perceived usefulness. A total of 234 respondents were surveyed and data was analyzed using structural equation modelling technique. Service perception and product perception determine perceived usefulness whereas perceived ease of use is determined by website quality and service perception. The results show that trust has positive role in determining consumers’ purchase intention. Website quality, service and product perception determine trust, and they build consumers’ confidence in online shopping. Both seller and website should have effective strategies to build consumers’ trust. The research suggests that sellers can significantly surge consumers’ trust by improvising product and service perception, whereas the website can ensure consumers’ trust by increasing the quality of website and service perception. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | E-commerce |
| Uncontrolled term | Online shopping |
| Uncontrolled term | Technology acceptance model, |
| Uncontrolled term | Hedonic |
| Uncontrolled term | Handicraft |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mahara, Tripti |
| 9 (RLIN) | 34108 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 29349 |
| Host Itemnumber | 74851 |
| Main entry heading | BANIK, ARINDAM |
| Place, publisher, and date of publication | NEW DELHI SAGE PUBLISHING PVT. LTD. |
| Other item identifier | 55510427 |
| Title | GLOBAL BUSINESS REVIEW |
| International Standard Serial Number | 0972-1509 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 07/08/2019 | Vol 20, No 2/ 55510427JA12 | 55510427JA12 | 07/08/2019 | 07/08/2019 |