Consumer Preference Towards Private Label Brands with Reference to Retail Apparel in India (Record no. 52609)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02054nam a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190913184535.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190913b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sunita Kumar , |
| 9 (RLIN) | 34633 |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Preference Towards Private Label Brands with Reference to Retail Apparel in India |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 49-64 P. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | As majority of the present day consumers are considering brands as an important element in their choice of decision making while purchasing, it is pertinent that sellers should capitalize on the type of brands they are offering to consumers. Both private labels and global brands have their own advantages and disadvantages over each other mainly in terms of pricing and quality factors. However, the main motive the consumers are looking forward is to buy a product which would effectively satisfy their requirements. If they find a product which satisfies their needs effectively, they buy it irrespective of whether it is a private label or a global brand. Even the price of the product may not be a major factor in such a case. This study focused on the preference and intention among consumers towards buying of private label products, especially retail apparel products. This study examined the causal relationships between six antecedents of customer perceived preference identified in this study as fashion consciousness, attitude, store image, price, quality, and store loyalty with regard to the purchase intention of private label brand apparels. The model was evaluated using data collected from 292 customers from different malls in Bangalore in 2016-17. The findings revealed that customers' attitude played a significant role in their purchase behaviour towards private label brand apparels. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Private Label Brands |
| Uncontrolled term | National Brands |
| Uncontrolled term | Customer Satisfaction |
| Uncontrolled term | Purchase Intention |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30302 |
| Host Itemnumber | 76465 |
| Main entry heading | GILANI, MEENAKSHI |
| Place, publisher, and date of publication | INDIAN JOURNAL OF MARKETING 2012 NEW DELHI |
| Other item identifier | 55510719 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 13/09/2019 | Vol 49, No 7/ 55510719JA5 | 55510719JA5 | 13/09/2019 | 13/09/2019 |